Overview Leaderboard Methodology
Industry Report

Language Learning Tutoring

Platforms and services offering live or asynchronous one-on-one and group instruction for second-language learners across proficiency levels.

Brands tracked: 39
Brands analyzed: 39
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 299
Total responses: 1,540
Top Brand Overall?
Preply
88/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Duolingo
90

Highest score on the LBA metric in this industry.

Authority Leader?
Preply
94

Highest score on the Authority metric in this industry.

TOM Leader?
italki
100

Highest score on the TOM metric in this industry.

Preply is the default answer in AI responses for Language Learning Tutoring

When users ask ChatGPT, Claude, or Gemini about Language Learning Tutoring, Preply is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. italki is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 39 Language Learning Tutoring brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Preply
preply.com
 75
94
98
88
2
italki
italki.com
 82
59
100
78
3
Cambly
cambly.com
 73
25
76
53
4
Verbling
verbling.com
 60
28
79
51
5
AmazingTalker
amazingtalker.com
 66
18
57
41
6
Lingoda
lingoda.com
 68
11
58
37
7
Wyzant
wyzant.com
 68
15
17
26
8
Duolingo
duolingo.com
 90
9
9
22
9
Babbel
babbel.com
 86
9
9
21
10
Pimsleur
pimsleur.com
 81
8
8
20
11
Berlitz
berlitz.com
 80
8
8
19
12
Busuu
busuu.com
 76
8
9
19
13
Tandem
tandem.chat
 64
7
9
18
14
Baselang
baselang.com
 60
6
8
16
15
EF English Live
ef.com
 66
7
7
16
16
HelloTalk
hellotalk.com
 65
7
7
16
17
NaTakallam
natakallam.com
 63
6
6
16
18
Open English
openenglish.com
 66
7
7
16
19
Superprof
superprof.com
 66
7
7
16
20
Engoo
engoo.com
 63
6
6
15
21
GoFLUENT
gofluent.com
 62
6
6
15
22
Outschool
outschool.com
 61
6
6
15
23
Speak
speak.com
 60
6
6
15
24
VIPKid
vipkid.com
 63
6
6
15
25
Wall Street English
wallstreetenglish.com
 57
6
6
14
26
Cafetalk
cafetalk.com
 51
5
5
13
27
Chatterbug
chatterbug.com
 49
5
5
13
28
inlingua
inlingua.com
 53
5
5
13
29
LingoAce
lingoace.com
 52
5
5
13
30
TutorABC
tutorabc.com
 49
5
5
12
31
Fluent City
fluentcity.com
 41
4
4
11
32
Anki
ankiweb.net
 40
4
4
10
33
Classgap
classgap.com
 40
4
4
10
34
Learnlight
learnlight.com
 38
4
4
10
35
Live Lingua
livelingua.com
 39
4
4
10
36
Language Trainers
languagetrainers.com
 36
4
4
9
37
Rype
rypeapp.com
 20
2
7
8
38
Verbalplanet
verbalplanet.com
 21
2
2
6
39
SkimaTalk
skimatalk.com
 4
0
0
1

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 299 shared Language Learning Tutoring prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 299 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →