Overview Leaderboard Methodology
Industry Report

Kitchen Gadgets

Producers of handheld and specialty tools like peelers, mandolines, measuring tools, digital thermometers, and other countertop accessories.

Brands tracked: 43
Brands analyzed: 43
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 323
Total responses: 1,680
Top Brand Overall?
OXO
86/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
ThermoWorks
96

Highest score on the LBA metric in this industry.

Authority Leader?
OXO
79

Highest score on the Authority metric in this industry.

TOM Leader?
OXO
100

Highest score on the TOM metric in this industry.

OXO is the default answer in AI responses for Kitchen Gadgets

When users ask ChatGPT, Claude, or Gemini about Kitchen Gadgets, OXO is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. KitchenAid is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 43 Kitchen Gadgets brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
OXO
oxo.com
 82
79
100
86
2
KitchenAid
kitchenaid.com
 79
17
90
51
3
Cuisinart
cuisinart.com
 86
15
59
44
4
Microplane
microplane.com
 87
10
65
41
5
Breville
breville.com
 78
8
39
31
6
Le Creuset
lecreuset.com
 88
9
31
31
7
Zyliss
zyliss.com
 73
7
42
31
8
Instant Pot
instantpot.com
 83
8
31
30
9
Joseph Joseph
josephjoseph.com
 81
8
34
30
10
ThermoWorks
thermoworks.com
 96
19
12
29
11
Victorinox
victorinox.com
 80
8
32
29
12
Zwilling
zwilling.com
 79
8
27
28
13
All-Clad
all-clad.com
 75
7
27
27
14
Ninja
ninjakitchen.com
 77
8
28
27
15
Lodge
lodgecastiron.com
 83
8
18
25
16
Zojirushi
zojirushi.com
 87
9
15
24
17
Rösle
roesle.com
 73
7
18
23
18
Vitamix
vitamix.com
 87
9
13
23
19
Cuisipro
cuisipro.com
 67
7
16
21
20
Chef'n
chefn.com
 72
7
7
18
21
Kuhn Rikon
kuhnrikon.com
 72
7
7
18
22
Progressive
progressiveintl.com
 72
7
7
18
23
Taylor
taylorusa.com
 74
7
7
18
24
Benriner
benriner.co.jp
 72
7
7
17
25
Dreamfarm
dreamfarm.com
 69
7
7
17
26
Hamilton Beach
hamiltonbeach.com
 69
7
7
17
27
Meater
meater.com
 69
7
7
17
28
Mepal
mepal.com
 71
7
7
17
29
Tovolo
tovolo.com
 67
7
7
17
30
Zassenhaus
zassenhaus.com
 69
7
7
17
31
Z
Zoku
zokuhome.com
 68
7
7
17
32
AdHoc
adhoc-design.de
 67
7
7
16
33
GEFU
gefu.com
 64
6
6
16
34
Escali
escali.com
 60
6
6
15
35
J
Joie
msc-international.com
 59
6
6
15
36
Leifheit
leifheit.com
 62
6
6
15
37
M
Mastrad
mastrad.com
 61
6
6
15
38
Swing-A-Way
swingaway.com
 60
6
6
15
39
CDN
cdnkitchen.com
 54
5
5
14
40
Lurch
lurch.de
 54
5
5
14
41
Norpro
norpro.com
 53
5
5
13
42
Westmark
westmark.de
 53
5
5
13
43
Jaccard
jaccard.com
 47
5
5
12

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 323 shared Kitchen Gadgets prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 323 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →