Overview Leaderboard Methodology
Industry Report

K–12 Tutoring Platforms

Online platforms offering one-on-one and group tutoring services for elementary through high-school students across core subjects and test prep.

Brands tracked: 39
Brands analyzed: 39
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 299
Total responses: 1,540
Top Brand Overall?
Wyzant
80/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Khan Academy
93

Highest score on the LBA metric in this industry.

Authority Leader?
Wyzant
82

Highest score on the Authority metric in this industry.

TOM Leader?
Wyzant
100

Highest score on the TOM metric in this industry.

Wyzant leads the K–12 Tutoring Platforms category in AI responses

Wyzant is the most consistently-surfaced brand when users ask AI assistants about K–12 Tutoring Platforms, but not to the point of monopolising the conversation. Khan Academy and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 39 K–12 Tutoring Platforms brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Wyzant
wyzant.com
 62
82
100
80
2
Khan Academy
khanacademy.org
 93
57
86
77
3
Tutor.com
tutor.com
 76
55
95
74
4
Varsity Tutors
varsitytutors.com
 79
54
88
72
5
Preply
preply.com
 57
28
50
43
6
Outschool
outschool.com
 72
10
51
35
7
Schoolhouse.world
schoolhouse.world
 56
26
18
30
8
Chegg
chegg.com
 67
7
43
29
9
Sylvan Learning
sylvanlearning.com
 76
8
26
27
10
S
Skooli
skooli.com
 34
10
35
24
11
Kumon
kumon.com
 75
7
17
23
12
Mathnasium
mathnasium.com
 72
7
19
23
13
The Princeton Review
princetonreview.com
 71
12
7
20
14
Brainfuse
brainfuse.com
 60
6
14
19
15
Huntington Learning Center
huntingtonhelps.com
 77
8
8
19
16
Nerdy
nerdy.com
 57
6
13
18
17
Paper
paper.co
 73
7
8
18
18
Vedantu
vedantu.com
 73
7
7
18
19
GoStudent
gostudent.org
 67
7
7
17
20
BYJU'S
byjus.com
 66
7
7
16
21
Club Z! Tutoring
clubztutoring.com
 48
5
12
16
22
Cuemath
cuemath.com
 63
6
6
16
23
T
Toppr
toppr.com
 67
7
7
16
24
MyTutor
mytutor.co.uk
 57
6
6
14
25
Superprof
superprof.com
 56
6
6
14
26
Revolution Prep
revolutionprep.com
 53
5
5
13
27
Snapask
snapask.com
 50
5
5
13
28
TutorMe
tutorme.com
 50
5
5
13
29
Geniebook
geniebook.com
 49
5
5
12
30
Studypool
studypool.com
 46
5
5
12
31
Learn To Be
learntobe.org
 41
4
4
11
32
eTutorWorld
etutorworld.com
 35
3
3
9
33
First Tutors
firsttutors.com
 36
4
4
9
34
Grade Potential
gradepotentialtutoring.com
 33
3
3
9
35
HeyTutor
heytutor.com
 32
3
3
9
36
Kaplan Professional
kaplan.com
 33
3
3
9
37
StudyPoint
studypoint.com
 31
3
3
8
38
Filo
filo.co
 18
2
2
5
39
Learner
learner.com
 0
0
11
2

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 299 shared K–12 Tutoring Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 299 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →