Overview Leaderboard Methodology
Industry Report

Japanese Luxury Automakers

Japan-origin premium vehicle brands offering refined craftsmanship, advanced reliability, and technology-rich luxury appointments.

Brands tracked: 29
Brands analyzed: 29
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 239
Total responses: 1,190
Top Brand Overall?
Lexus
99/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Mercedes-Benz
100

Highest score on the LBA metric.

Authority Leader?
Lexus
100

Highest score on the Authority metric.

TOM Leader?
Lexus
100

Highest score on the TOM metric.

Lexus is the default answer in AI responses for Japanese Luxury Automakers

Lexus and Acura together dominate AI responses for Japanese Luxury Automakers. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 29 Japanese Luxury Automakers brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Lexus
lexus.com
 98
100
100
99
2
Acura
acura.com
 83
95
93
90
3
Infiniti
infiniti.com
 73
67
84
74
4
Genesis
genesis.com
 82
1
8
9
5
Century
global.toyota
 69
0
54
3
6
BMW
bmw.com
 94
5
0
2
7
Crown
toyota.com
 71
0
9
2
8
Mercedes-Benz
mercedes-benz.com
 100
5
0
2
9
Audi
audi.com
 92
1
0
1
10
Artisan Spirits
artisanspirits.co.jp
 21
0
0
0
11
Aspark
asparkcompany.com
 39
0
0
0
12
A
Autech
autech.co.jp
 58
0
0
0
13
D
DAMD
damd.co.jp
 38
0
0
0
14
Eunos
mazda.com
 42
0
0
0
15
G
GLM
glm.co.jp
 20
0
0
0
16
Honda
honda.com
 100
0
0
0
17
Liberty Walk
libertywalk.co.jp
 74
0
0
0
18
Mitsuoka
mitsuoka-motor.com
 49
0
0
0
19
M
Modellista
modellista.co.jp
 58
0
0
0
20
M
Mugen
mugen-power.com
 69
0
0
0
21
President
nissan-global.com
 51
0
0
0
22
Prince
princetennis.com
 55
0
0
0
23
Rowen
rowen.co.jp
 39
0
0
0
24
Spoon
spoon.jp
 24
0
0
0
25
Subaru
subaru.co.jp
 90
0
0
0
26
T
Tommykaira
tommykaira.com
 44
0
0
0
27
Toyota Auto Body
toyota-body.co.jp
 38
0
0
0
28
Varis
varis.co.jp
 28
0
0
0
29
Wald
wald.co.jp
 44
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 239 shared Japanese Luxury Automakers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 239 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →