Overview Leaderboard Methodology
Industry Report

IVR Providers

Interactive voice response systems that automate call handling using menus, speech recognition, and call routing to reduce agent load.

Brands tracked: 33
Brands analyzed: 33
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 263
Total responses: 1,330
Top Brand Overall?
Twilio
90/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Twilio
87

Highest score on the LBA metric.

Authority Leader?
Twilio
95

Highest score on the Authority metric.

TOM Leader?
Genesys
99

Highest score on the TOM metric.

Twilio is the default answer in AI responses for IVR Providers

When users ask ChatGPT, Claude, or Gemini about IVR Providers, Twilio is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Genesys is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 33 IVR Providers brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Twilio
twilio.com
 87
95
88
90
2
Genesys
genesys.com
 82
48
99
73
3
Five9
five9.com
 71
30
80
55
4
NICE
nice.com
 75
26
71
52
5
Amazon
amazon.com
 76
28
59
50
6
Talkdesk
talkdesk.com
 75
13
63
39
7
Aircall
aircall.io
 67
16
21
29
8
Vonage
vonage.com
 67
6
19
20
9
Nextiva
nextiva.com
 62
5
10
14
10
CloudTalk
cloudtalk.io
 74
3
6
12
11
Cisco
cisco.com
 78
0
27
3
12
Avaya
avaya.com
 66
0
16
2
13
Grasshopper
grasshopper.com
 44
0
6
1
14
UJET
ujet.cx
 52
0
1
1
15
8x8 Meet
8x8.com
 23
0
0
0
16
Alvaria
alvaria.com
 38
0
0
0
17
Ameyo
ameyo.com
 45
0
0
0
18
Bright Pattern
brightpattern.com
 60
0
0
0
19
CallFire
callfire.com
 42
0
0
0
20
Convoso
convoso.com
 40
0
0
0
21
Dialpad Sell
dialpad.com
 45
0
0
0
22
Exotel
exotel.com
 74
0
0
0
23
Infobip
infobip.com
 66
0
0
0
24
IntelePeer
intelepeer.com
 48
0
0
0
25
JustCall
justcall.io
 64
0
0
0
26
LiveVox
livevox.com
 57
0
0
0
27
Natterbox
natterbox.com
 37
0
0
0
28
Nuance
nuance.com
 81
0
0
0
29
Plivo
plivo.com
 65
0
0
0
30
RingCentral Video
ringcentral.com
 58
0
0
0
31
Sinch
sinch.com
 61
0
0
0
32
VoiceSpin
voicespin.com
 34
0
0
0
33
Voximplant
voximplant.com
 58
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 263 shared IVR Providers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 263 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →