Overview Leaderboard Methodology
Industry Report

Invoicing Platforms

Cloud-based platforms focused on creating, sending, and tracking customer invoices for freelancers and small to medium businesses.

Brands tracked: 34
Brands analyzed: 34
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 269
Total responses: 1,365
Top Brand Overall?
FreshBooks
89/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
BILL
86

Highest score on the LBA metric.

Authority Leader?
FreshBooks
91

Highest score on the Authority metric.

TOM Leader?
FreshBooks
100

Highest score on the TOM metric.

FreshBooks is the default answer in AI responses for Invoicing Platforms

FreshBooks and Zoho together dominate AI responses for Invoicing Platforms. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 34 Invoicing Platforms brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
FreshBooks
freshbooks.com
 78
91
100
89
2
Zoho
zoho.com
 79
77
85
80
3
Wave
waveapps.com
 68
38
70
57
4
Xero
xero.com
 82
36
59
56
5
HoneyBook
honeybook.com
 74
4
32
21
6
Stripe Billing
stripe.com
 81
4
5
12
7
BILL
bill.com
 86
1
18
11
8
Bonsai
hellobonsai.com
 73
1
26
11
9
Invoice Ninja
invoiceninja.com
 70
1
10
10
10
Jobber
getjobber.com
 70
0
9
7
11
PayPal Invoicing
paypal.com
 73
0
6
3
12
Harvest
getharvest.com
 75
3
0
1
13
Hiveage
hiveage.com
 48
0
4
1
14
AND.CO
and.co
 64
0
0
0
15
Billdu
billdu.com
 31
0
0
0
16
Billomat
billomat.com
 31
0
0
0
17
Conta
conta.com
 14
0
0
0
18
Debitoor
debitoor.com
 48
0
0
0
19
FacturaDirecta
facturadirecta.com
 37
0
0
0
20
Fakturoid
fakturoid.cz
 57
0
0
0
21
FastBill
fastbill.com
 55
0
0
0
22
FreeInvoiceBuilder
freeinvoicebuilder.com
 1
0
0
0
23
Invoice2go
invoice.2go.com
 55
0
0
0
24
Invoicely
invoicely.com
 45
0
0
0
25
Moon Invoice
mooninvoice.com
 32
0
0
0
26
QuickBooks Payroll
quickbooks.intuit.com
 76
0
0
0
27
QuickBooks Time
quickbooks.com
 82
0
0
0
28
Refrens
refrens.com
 46
0
0
0
29
Sevdesk
sevdesk.de
 63
0
0
0
30
Sleek Bill
sleekbill.in
 27
0
0
0
31
Square Appointments
squareup.com
 73
0
0
0
32
Vyapar
vyaparapp.in
 62
0
0
0
33
Zervant
zervant.com
 39
0
0
0
34
ZipBooks
zipbooks.com
 49
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 269 shared Invoicing Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 269 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →