Overview Leaderboard Methodology
Industry Report

Internal Communications Tools

Tools that facilitate company-wide announcements, team communication, and content sharing to keep employees informed and aligned.

Brands tracked: 38
Brands analyzed: 38
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 293
Total responses: 1,505
Top Brand Overall?
Microsoft
93/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Microsoft
92

Highest score on the LBA metric.

Authority Leader?
Microsoft
88

Highest score on the Authority metric.

TOM Leader?
Microsoft
100

Highest score on the TOM metric.

Microsoft is the default answer in AI responses for Internal Communications Tools

Microsoft and Slack together dominate AI responses for Internal Communications Tools. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 38 Internal Communications Tools brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Microsoft
microsoft.com
 92
88
100
93
2
Slack
slack.com
 86
81
100
89
3
Staffbase
staffbase.com
 67
45
73
60
4
Google
google.com
 91
25
75
55
5
Workvivo
workvivo.com
 72
29
66
52
6
Simpplr
simpplr.com
 67
18
41
37
7
Notion
notion.so
 79
5
19
20
8
LumApps
lumapps.com
 71
2
32
16
9
Zoom
zoom.us
 86
1
32
16
10
Beekeeper
beekeeper.io
 72
4
4
11
11
Firstup
firstup.io
 66
3
4
10
12
Connecteam
connecteam.com
 66
1
11
9
13
Blink
joinblink.com
 47
2
5
7
14
Poppulo
poppulo.com
 63
1
6
6
15
Mattermost
mattermost.com
 71
0
24
5
16
Cerkl
cerkl.com
 42
0
2
1
17
Haiilo
haiilo.com
 55
0
5
1
18
Happeo
happeo.com
 59
0
0
1
19
Jostle
jostle.me
 61
0
1
1
20
MangoApps
mangoapps.com
 56
0
2
1
21
Sociabble
sociabble.com
 48
0
5
1
22
Unily
unily.com
 63
0
0
1
23
Appspace
appspace.com
 68
0
0
0
24
Atlassian
atlassian.com
 79
0
0
0
25
Claromentis
claromentis.com
 38
0
0
0
26
ContactMonkey
contactmonkey.com
 61
0
0
0
27
HubEngage
hubengage.com
 29
0
0
0
28
Igloo Software
igloosoftware.com
 58
0
0
0
29
Interact
interactsoftware.com
 45
0
0
0
30
MyHub Intranet
myhubintranet.com
 24
0
0
0
31
Noodle
noodle.com
 9
0
0
0
32
Oak Engage
oak.com
 34
0
0
0
33
Omnia
omnia.com
 15
0
0
0
34
Powell
powell-software.com
 40
0
0
0
35
Speakap
speakap.com
 33
0
0
0
36
StaffCircle
staffcircle.com
 33
0
0
0
37
ThoughtFarmer
thoughtfarmer.com
 47
0
0
0
38
Workshop
useworkshop.com
 14
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 293 shared Internal Communications Tools prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 293 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →