Overview Leaderboard Methodology
Industry Report

Internal Communications Tools

Tools that facilitate company-wide announcements, team communication, and content sharing to keep employees informed and aligned.

Brands tracked: 38
Brands analyzed: 38
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 293
Total responses: 1,505
Top Brand Overall?
Microsoft
95/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Microsoft
92

Highest score on the LBA metric in this industry.

Authority Leader?
Microsoft
92

Highest score on the Authority metric in this industry.

TOM Leader?
Microsoft
100

Highest score on the TOM metric in this industry.

Microsoft is the default answer in AI responses for Internal Communications Tools

Microsoft and Slack together dominate AI responses for Internal Communications Tools. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 38 Internal Communications Tools brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Microsoft
microsoft.com
 92
92
100
95
2
Slack
slack.com
 86
81
100
89
3
Staffbase
staffbase.com
 67
45
73
60
4
Google
google.com
 91
25
75
56
5
Workvivo
workvivo.com
 72
29
66
52
6
Simpplr
simpplr.com
 67
18
41
37
7
Zoom
zoom.us
 86
9
32
31
8
LumApps
lumapps.com
 71
7
32
28
9
Mattermost
mattermost.com
 71
7
24
25
10
Notion
notion.so
 79
8
19
25
11
Atlassian
atlassian.com
 79
10
15
24
12
Beekeeper
beekeeper.io
 72
7
7
18
13
Connecteam
connecteam.com
 66
7
11
18
14
Appspace
appspace.com
 68
7
7
17
15
Firstup
firstup.io
 66
7
7
16
16
Poppulo
poppulo.com
 63
6
6
16
17
Unily
unily.com
 63
6
6
16
18
ContactMonkey
contactmonkey.com
 61
6
6
15
19
Happeo
happeo.com
 59
6
6
15
20
Jostle
jostle.me
 61
6
6
15
21
Haiilo
haiilo.com
 55
5
5
14
22
Igloo Software
igloosoftware.com
 58
6
6
14
23
MangoApps
mangoapps.com
 56
6
6
14
24
Blink
joinblink.com
 47
5
5
12
25
Interact
interactsoftware.com
 45
5
5
12
26
Sociabble
sociabble.com
 48
5
5
12
27
ThoughtFarmer
thoughtfarmer.com
 47
5
5
12
28
Cerkl
cerkl.com
 42
4
4
11
29
Claromentis
claromentis.com
 38
4
4
10
30
Powell
powell-software.com
 40
4
4
10
31
Oak Engage
oak.com
 34
3
3
9
32
Speakap
speakap.com
 33
3
3
9
33
StaffCircle
staffcircle.com
 33
3
3
9
34
HubEngage
hubengage.com
 29
3
3
8
35
MyHub Intranet
myhubintranet.com
 24
2
2
7
36
Omnia
omnia.com
 15
1
1
4
37
Workshop
useworkshop.com
 14
1
1
4
38
Noodle
noodle.com
 9
1
1
3

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 293 shared Internal Communications Tools prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 293 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →