Overview Leaderboard Methodology
Industry Report

Interface Design Tools

Desktop and cloud-based applications focused on creating, prototyping, and collaborating on user interface designs for web and mobile products.

Brands tracked: 34
Brands analyzed: 34
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 264
Total responses: 1,355
Top Brand Overall?
Figma
98/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Canva
94

Highest score on the LBA metric.

Authority Leader?
Figma
100

Highest score on the Authority metric.

TOM Leader?
Figma
100

Highest score on the TOM metric.

Figma is the default answer in AI responses for Interface Design Tools

When users ask ChatGPT, Claude, or Gemini about Interface Design Tools, Figma is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Sketch is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 34 Interface Design Tools brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Figma
figma.com
 93
100
100
98
2
Sketch
sketch.com
 82
42
92
68
3
Framer
framer.com
 86
40
81
65
4
Adobe
adobe.com
 83
21
79
52
5
Penpot
penpot.app
 64
45
46
51
6
Axure
axure.com
 75
5
51
27
7
UXPin
uxpin.com
 75
12
23
27
8
Balsamiq
balsamiq.com
 80
4
36
23
9
Miro
miro.com
 80
3
27
19
10
Canva
canva.com
 94
4
10
16
11
Zeplin
zeplin.io
 73
4
2
9
12
ProtoPie
protopie.io
 69
0
21
8
13
Webflow
webflow.com
 83
1
2
5
14
I
InVision
invisionwfm.com
 67
0
9
2
15
Lunacy
icons8.com
 56
1
0
2
16
Justinmind
justinmind.com
 61
0
2
1
17
Marvel
marvelapp.com
 80
0
0
1
18
Notion
notion.so
 85
0
1
1
19
Overflow
overflow.io
 60
0
0
1
20
P
Principle
principleformac.com
 60
0
1
1
21
Uizard
uizard.io
 70
0
2
1
22
A
Antetype
antetype.com
 23
0
0
0
23
Fluid UI
fluidui.com
 51
0
0
0
24
MockFlow
mockflow.com
 50
0
0
0
25
Mockplus
mockplus.com
 45
0
0
0
26
Moqups
moqups.com
 62
0
0
0
27
Origami Studio
origami.design
 64
0
0
0
28
Pencil Project
pencil.evolus.vn
 54
0
0
0
29
Pixso
pixso.net
 33
0
0
0
30
Play
createwithplay.com
 32
0
0
0
31
Proto.io
proto.io
 67
0
0
0
32
Quant-UX
quant-ux.com
 28
0
0
0
33
Visily
visily.ai
 36
0
0
0
34
wireframe.cc
wireframe.cc
 56
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 264 shared Interface Design Tools prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 264 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →