Overview Leaderboard Methodology
Industry Report

Independent Insurance Agencies

Brokerage firms and independent agencies that represent multiple personal auto carriers and provide comparative quoting and agent-led advice.

Brands tracked: 45
Brands analyzed: 45
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 335
Total responses: 1,750
Top Brand Overall?
Goosehead Insurance
50/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Progressive
87

Highest score on the LBA metric.

Authority Leader?
Progressive
38

Highest score on the Authority metric.

TOM Leader?
HUB International
78

Highest score on the TOM metric.

Independent Insurance Agencies is a highly fragmented category in AI responses

Even the top-ranked brand (Goosehead Insurance at 50/100) is mentioned inconsistently when users ask AI assistants about Independent Insurance Agencies. Only 2 brands in this category scored above 40. Categories often land here for two reasons: the space is dominated by local or niche players no single AI model has strong training on, or it's a services-heavy category (agencies, consultants) where AI assistants tend not to name specific brands regardless of reputation.

Brand Leaderboard All 45 Independent Insurance Agencies brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Goosehead Insurance
goosehead.com
 62
27
76
50
2
Progressive
progressiveintl.com
 87
38
36
49
3
Travelers
travelers.com
 80
19
34
37
4
HUB International
hubinternational.com
 72
8
78
36
5
Nationwide
nationwide.com
 80
13
33
32
6
Acrisure
acrisure.com
 50
6
66
27
7
Safeco
safeco.com
 63
10
33
27
8
The Zebra
thezebra.com
 64
6
39
25
9
AssuredPartners
assuredpartners.com
 54
3
52
21
10
The Hartford
thehartford.com
 79
6
14
19
11
Policygenius
policygenius.com
 70
2
37
18
12
GEICO
geico.com
 87
11
3
15
13
State Farm
statefarm.com
 80
9
5
15
14
Brown & Brown
bbrown.com
 68
0
49
8
15
Brightway Insurance
brightway.com
 46
0
23
7
16
Insurify
insurify.com
 67
0
26
3
17
Marsh McLennan Agency
marshmma.com
 73
0
41
3
18
Erie Insurance
erieinsurance.com
 69
0
8
2
19
Leavitt Group
leavitt.com
 51
0
8
2
20
Liberty Mutual
libertymutual.com
 79
0
9
2
21
World Insurance Associates
worldinsurance.com
 45
0
11
2
22
TWFG Insurance
twfg.com
 36
0
8
1
23
A-MAX Auto Insurance
amaxinsurance.com
 30
0
0
0
24
Acceptance Insurance
acceptanceinsurance.com
 42
0
0
0
25
Adriana's Insurance
adrianasinsurance.com
 6
0
0
0
26
AIS Insurance Specialists
aisinsurance.com
 21
0
0
0
27
Amco Auto Insurance
amco.net
 11
0
0
0
28
Answer Financial
answerfinancial.com
 44
0
0
0
29
Auto-Owners Insurance
auto-owners.com
 60
0
0
0
30
Baja Auto Insurance
bajaautoinsurance.com
 6
0
0
0
31
Comparion Insurance Agency
comparioninsurance.com
 34
0
0
0
32
Cost-U-Less Insurance
costulessdirect.com
 26
0
0
0
33
Estrella Insurance
estrellainsurance.com
 34
0
0
0
34
Fiesta Auto Insurance
fiestaautoinsurance.com
 33
0
0
0
35
Freeway Insurance
freeway.com
 53
0
0
0
36
GreatFlorida Insurance
greatflorida.com
 37
0
0
0
37
IMA Financial Group
imacorp.com
 57
0
0
0
38
Insurance Navy
insurancenavy.com
 27
0
0
0
39
Inszone Insurance Services
inszoneinsurance.com
 24
0
0
0
40
PCF Insurance Services
pcfins.com
 15
0
0
0
41
Pronto Insurance
prontoinsurance.com
 36
0
0
0
42
The Hilb Group
hilbgroup.com
 36
0
0
0
43
Univista Insurance
univistainsurance.com
 33
0
0
0
44
Vern Fonk Insurance
vernfonk.com
 35
0
0
0
45
We Insure
weinsuregroup.com
 35
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 335 shared Independent Insurance Agencies prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 335 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →