Overview Leaderboard Methodology
Industry Report

Identity Provider Services

Cloud or on-premises services that manage digital identities, handle authentication protocols, and provide identity lifecycle and access management features.

Brands tracked: 30
Brands analyzed: 30
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 245
Total responses: 120
Top Brand Overall?
Microsoft
5/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Microsoft
0

Highest score on the LBA metric.

Authority Leader?
Microsoft
100

Highest score on the Authority metric.

TOM Leader?
Microsoft
100

Highest score on the TOM metric.

Identity Provider Services is an emerging or highly fragmented category

No brand in Identity Provider Services scored above 40 on overall AI visibility. That means AI assistants do not currently recommend specific brands for this category with any consistency. Either the category is too new or too regional for the models to have converged on a default set of answers, or the queries users ask don't lend themselves to brand-specific responses.

Brand Leaderboard All 30 Identity Provider Services brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Microsoft
microsoft.com
 0
100
100
5
2
Auth0
auth0.com
 0
66
66
4
3
Okta
okta.com
 0
86
100
4
4
Ping Identity
pingidentity.com
 0
35
69
3
5
OneLogin
onelogin.com
 0
11
66
2
6
ForgeRock
forgerock.com
 0
1
13
1
7
IBM
ibm.com
 0
2
13
1
8
JumpCloud
jumpcloud.com
 0
6
42
1
9
Keycloak
keycloak.org
 0
7
4
1
10
Authentik
goauthentik.io
 0
0
0
0
11
Avatier
avatier.com
 0
0
0
0
12
Descope
descope.com
 0
0
0
0
13
Duo
duo.com
 0
1
13
0
14
Frontegg
frontegg.com
 0
0
0
0
15
FusionAuth
fusionauth.io
 0
3
3
0
16
Gluu
gluu.org
 0
0
0
0
17
LoginRadius
loginradius.com
 0
0
0
0
18
miniOrange
miniorange.com
 0
0
0
0
19
NetIQ
netiq.com
 0
0
0
0
20
Omada
omadaidentity.com
 0
0
0
0
21
Oracle
oracle.com
 0
1
5
0
22
RSA
rsa.com
 0
0
2
0
23
SailPoint
sailpoint.com
 0
0
0
0
24
Saviynt
saviynt.com
 0
0
0
0
25
SecureAuth
secureauth.com
 0
0
0
0
26
Shibboleth
shibboleth.net
 0
0
0
0
27
Stytch
stytch.com
 0
0
0
0
28
Ubisecure
ubisecure.com
 0
0
0
0
29
WorkOS
workos.com
 0
15
0
0
30
WSO2
wso2.com
 0
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 245 shared Identity Provider Services prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 245 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →