Overview Leaderboard Methodology
Industry Report

Icon & Illustration Libraries

Collections and marketplaces offering vector icons, illustrations, and graphic assets for UI design, branding, and print or web projects.

Brands tracked: 32
Brands analyzed: 32
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 252
Total responses: 1,285
Top Brand Overall?
Font Awesome
60/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Heroicons
91

Highest score on the LBA metric in this industry.

Authority Leader?
Lucide
36

Highest score on the Authority metric in this industry.

TOM Leader?
Font Awesome
77

Highest score on the TOM metric in this industry.

Icon & Illustration Libraries has no dominant brand in AI responses

Font Awesome is the top-ranked brand here, but its overall score of 60 reflects a competitive field rather than a dominant player. AI assistants answer category questions about Icon & Illustration Libraries with varied recommendations from query to query - users get a different set of suggestions each time. This is the kind of category where mid-tier brands still have room to move up.

Brand Leaderboard All 32 Icon & Illustration Libraries brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Font Awesome
fontawesome.com
 82
33
77
60
2
Heroicons
heroicons.com
 91
28
59
54
3
Storyset
storyset.com
 75
25
68
51
4
unDraw
undraw.co
 79
26
62
51
5
Phosphor Icons
phosphoricons.com
 79
17
65
46
6
Lucide
lucide.dev
 67
36
37
45
7
Blush
blush.design
 59
16
64
41
8
Freepik
freepik.com
 81
12
35
34
9
Tabler Icons
tabler.io
 80
10
36
32
10
Feather
feathericons.com
 73
7
36
29
11
The Noun Project
thenounproject.com
 77
8
32
29
12
ManyPixels
manypixels.co
 46
6
62
28
13
Open Doodles
opendoodles.com
 72
7
32
28
14
Remix Icon
remixicon.com
 80
8
28
28
15
Flaticon
flaticon.com
 83
8
23
27
16
Humaaans
humaaans.com
 75
7
25
26
17
DrawKit
drawkit.com
 53
5
32
23
18
Google
google.com
 88
9
9
21
19
Iconscout
iconscout.com
 71
7
15
21
20
IRA Design
iradesign.io
 41
4
30
20
21
Envato Elements
envato.com
 81
8
8
19
22
Iconfinder
iconfinder.com
 75
7
7
18
23
Lordicon
lordicon.com
 73
7
7
18
24
Vecteezy
vecteezy.com
 72
7
7
18
25
Creative Market
creativemarket.com
 67
7
7
16
26
Streamline
streamlinehq.com
 38
4
18
16
27
Iconmonstr
iconmonstr.com
 62
6
6
15
28
Lunacy
icons8.com
 60
6
6
15
29
SVG Repo
svgrepo.com
 61
6
6
15
30
Iconoir
iconoir.com
 50
5
5
13
31
Iconsax
iconsax.io
 44
4
4
11
32
Delesign
delesign.com
 20
2
2
6

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 252 shared Icon & Illustration Libraries prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 252 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →