Overview Leaderboard Methodology
Industry Report

Hybrid Watches

Analog-style watches that integrate discreet smart features such as activity tracking and notifications while preserving traditional watch aesthetics.

Brands tracked: 34
Brands analyzed: 34
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 269
Total responses: 1,365
Top Brand Overall?
Withings
93/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Apple
89

Highest score on the LBA metric.

Authority Leader?
Withings
100

Highest score on the Authority metric.

TOM Leader?
Withings
100

Highest score on the TOM metric.

Withings is the default answer in AI responses for Hybrid Watches

Withings and Garmin together dominate AI responses for Hybrid Watches. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 34 Hybrid Watches brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Withings
withings.com
 81
100
100
93
2
Garmin
garmin.com
 83
87
100
90
3
Fossil
fossil.com
 71
53
89
70
4
Skagen
skagen.com
 63
9
66
34
5
Citizen
citizenwatch.com
 73
0
25
3
6
Amazfit
amazfit.com
 62
0
5
2
7
Michael Kors
michaelkors.com
 83
0
18
2
8
T
TicWatch
ticwatch.com
 56
0
6
2
9
Apple
apple.com
 89
0
0
1
10
Armani Exchange
armaniexchange.com
 56
0
1
1
11
Diesel
diesel.com
 60
0
1
1
12
Emporio Armani
armani.com
 80
0
1
1
13
Kate Spade
katespade.com
 73
0
1
1
14
Kronaby
kronaby.com
 53
0
2
1
15
Misfit
misfit.com
 62
0
4
1
16
Mondaine
mondaine.com
 55
0
4
1
17
Samsung
samsung.com
 68
2
0
1
18
Timex
timex.com
 77
0
4
1
19
Tissot
tissotwatches.com
 66
0
4
1
20
A
Alpina
alpina-watches.com
 52
0
0
0
21
Casio
casio.com
 71
0
0
0
22
Cogito
cogitowatch.com
 43
0
0
0
23
Edifice
edifice-watches.com
 65
0
0
0
24
Frederique Constant
frederiqueconstant.com
 67
0
0
0
25
G-Shock
gshock.com
 83
0
0
0
26
Kairos
kairoswatches.com
 22
0
0
0
27
Lotus
lotus-watches.com
 37
0
0
0
28
Marc Jacobs
marcjacobs.com
 56
0
0
0
29
Martian
martianwatches.com
 27
0
0
0
30
M
MyKronoz
mykronoz.com
 35
0
0
0
31
Noerden
noerden.com
 25
0
0
0
32
Sequent
sequentworld.com
 33
0
0
0
33
V
Vector Watch
vectorwatch.com
 39
0
0
0
34
wena
wena.jp
 49
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 269 shared Hybrid Watches prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 269 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →