Overview Leaderboard Methodology
Industry Report

Household Surface Cleaners

All-purpose and specialty cleaning sprays, wipes, and liquids formulated to clean, disinfect, and degrease hard household surfaces.

Brands tracked: 33
Brands analyzed: 33
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 263
Total responses: 1,330
Top Brand Overall?
Method
68/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Bar Keepers Friend
88

Highest score on the LBA metric in this industry.

Authority Leader?
Method
39

Highest score on the Authority metric in this industry.

TOM Leader?
Method
99

Highest score on the TOM metric in this industry.

Household Surface Cleaners has no dominant brand in AI responses

Method is the top-ranked brand here, but its overall score of 68 reflects a competitive field rather than a dominant player. AI assistants answer category questions about Household Surface Cleaners with varied recommendations from query to query - users get a different set of suggestions each time. This is the kind of category where mid-tier brands still have room to move up.

Brand Leaderboard All 33 Household Surface Cleaners brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Method
methodproducts.com
 80
39
99
68
2
Clorox
clorox.com
 75
28
84
57
3
Lysol
lysol.com
 75
25
92
56
4
Seventh Generation
seventhgeneration.com
 78
14
51
40
5
Mr. Clean
mrclean.com
 84
10
51
37
6
Simple Green
simplegreen.com
 72
7
50
33
7
Pine-Sol
pinesol.com
 64
6
47
30
8
Weiman
weiman.com
 77
36
8
30
9
Puracy
puracy.com
 70
7
37
29
10
Fabuloso
fabuloso.com
 69
7
19
23
11
Bar Keepers Friend
barkeepersfriend.com
 88
10
9
22
12
Pledge
pledge.com
 77
8
12
21
13
Windex
windex.com
 67
7
16
21
14
Dawn
dawn-dish.com
 67
7
13
20
15
Goo Gone
googone.com
 82
8
8
20
16
Cillit Bang
cillitbang.co.uk
 72
7
7
18
17
CLR
clrbrands.com
 74
7
7
18
18
Dettol
dettol.com
 75
7
7
18
19
Formula 409
formula409.com
 74
7
7
18
20
Scrubbing Bubbles
scrubbingbubbles.com
 71
7
9
18
21
Soft Scrub
softscrub.com
 72
7
7
18
22
The Pink Stuff
thepinkstuff.com
 73
7
7
18
23
Ecover
ecover.com
 69
7
7
17
24
Krud Kutter
krudkutter.com
 70
7
7
17
25
LA's Totally Awesome
totallyawesome.com
 72
7
7
17
26
Mrs. Meyer's
mrsmeyers.com
 71
7
7
17
27
Zep
zep.com
 53
5
11
16
28
Astonish
astonish.co.uk
 59
6
6
15
29
Fantastik
fantastik.com
 60
6
6
15
30
HG
hg.eu
 60
6
6
15
31
Microban 24
microban24.com
 54
5
8
15
32
OdoBan
odoban.com
 61
6
6
15
33
Spray Nine
spraynine.com
 60
6
6
15

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 263 shared Household Surface Cleaners prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 263 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →