Overview Leaderboard Methodology
Industry Report

Hosted Ecommerce Platforms

Cloud-based platforms that provide merchants with ready-made infrastructure, templates, payment integrations, and hosting to build and run online stores without self-managing servers.

Brands tracked: 38
Brands analyzed: 38
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 288
Total responses: 1,495
Top Brand Overall?
Shopify Tax
85/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Squarespace
91

Highest score on the LBA metric in this industry.

Authority Leader?
Shopify Tax
100

Highest score on the Authority metric in this industry.

TOM Leader?
Shopify Tax
100

Highest score on the TOM metric in this industry.

Shopify Tax is the default answer in AI responses for Hosted Ecommerce Platforms

Shopify Tax and BigCommerce together dominate AI responses for Hosted Ecommerce Platforms. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 38 Hosted Ecommerce Platforms brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Shopify Tax
shopify.com
 62
100
100
85
2
BigCommerce
bigcommerce.com
 87
67
93
82
3
Squarespace
squarespace.com
 91
58
87
77
4
Wix
wix.com
 79
62
89
76
5
Square Appointments
squareup.com
 73
13
36
34
6
Adobe
adobe.com
 84
8
28
29
7
Ecwid
ecwid.com
 70
7
40
29
8
WooCommerce
woocommerce.com
 74
7
33
28
9
Lightspeed
lightspeedhq.com
 63
6
29
25
10
Salesforce
salesforce.com
 81
8
18
25
11
WordPress.com
wordpress.com
 79
8
17
24
12
Kinsta
kinsta.com
 72
7
14
21
13
Stripe Billing
stripe.com
 89
9
9
21
14
Shift4Shop
shift4shop.com
 59
6
18
20
15
Big Cartel
bigcartel.com
 63
6
13
19
16
commercetools
commercetools.com
 76
8
8
19
17
Spryker
spryker.com
 73
7
7
18
18
VTEX
vtex.com
 76
8
8
18
19
Elastic Path
elasticpath.com
 71
7
7
17
20
Sellfy
sellfy.com
 67
7
7
17
21
Tiendanube
tiendanube.com
 67
7
7
17
22
OroCommerce
oroinc.com
 67
7
7
16
23
PayPal Invoicing
paypal.com
 67
7
7
16
24
Shopware
shopware.com
 64
6
6
16
25
Nuvemshop
nuvemshop.com.br
 61
6
6
15
26
IdoSell
idosell.com
 57
6
6
14
27
Jimdo
jimdo.com
 58
6
6
14
28
Kibo Commerce
kibocommerce.com
 55
5
5
14
29
Loja Integrada
lojaintegrada.com.br
 56
6
6
14
30
Shopline
shopline.com
 56
6
6
14
31
Shoptet
shoptet.com
 57
6
6
14
32
SCAYLE
scayle.com
 52
5
5
13
33
Jumpseller
jumpseller.com
 48
5
5
12
34
Shoplazza
shoplazza.com
 45
5
5
12
35
Volusion
volusion.com
 47
5
5
12
36
EKM
ekm.com
 37
4
4
10
37
Tray
tray.com.br
 37
4
4
10
38
MerchantPro
merchantpro.ro
 24
2
2
7

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 288 shared Hosted Ecommerce Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 288 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →