Homeowners Insurance Carriers
Insurance companies that provide policies covering dwelling structures, personal property, liability, and additional living expenses for homeowners.
State Farm leads the Homeowners Insurance Carriers category in AI responses
State Farm is the most consistently-surfaced brand when users ask AI assistants about Homeowners Insurance Carriers, but not to the point of monopolising the conversation. Amica and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.
Brand Leaderboard All 31 Homeowners Insurance Carriers brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 State Farm
statefarm.com
|
91 | 64 | 100 | 83 |
| 2 |
 Amica
amica.com
|
66 | 43 | 87 | 63 |
| 3 |
 USAA
usaa.com
|
70 | 41 | 88 | 63 |
| 4 |
 Chubb
chubb.com
|
88 | 28 | 75 | 57 |
| 5 |
 Allstate
allstate.com
|
77 | 29 | 75 | 55 |
| 6 |
 Nationwide
nationwide.com
|
80 | 22 | 78 | 51 |
| 7 |
 Travelers
travelers.com
|
78 | 16 | 67 | 43 |
| 8 |
 Progressive
progressiveintl.com
|
85 | 24 | 28 | 38 |
| 9 |
 Erie Insurance
erieinsurance.com
|
69 | 9 | 57 | 32 |
| 10 |
 Farmers
farmers.com
|
77 | 7 | 55 | 32 |
| 11 |
 Liberty Mutual
libertymutual.com
|
69 | 6 | 45 | 27 |
| 12 |
 Lemonade
lemonade.com
|
67 | 6 | 6 | 13 |
| 13 |
 American Family
amfam.com
|
64 | 1 | 13 | 10 |
| 14 |
 AIG
aig.com
|
57 | 1 | 4 | 5 |
| 15 |
 Auto-Owners Insurance
auto-owners.com
|
61 | 0 | 8 | 2 |
| 16 |
 The Hartford
thehartford.com
|
68 | 0 | 5 | 2 |
| 17 |
 Cincinnati Insurance
cinfin.com
|
65 | 0 | 1 | 1 |
| 18 |
 COUNTRY Financial
countryfinancial.com
|
50 | 0 | 1 | 1 |
| 19 |
 Hippo
hippo.com
|
59 | 0 | 0 | 1 |
| 20 |
 Mercury Insurance
mercuryinsurance.com
|
46 | 0 | 0 | 1 |
| 21 |
 PURE Insurance
pureinsurance.com
|
73 | 0 | 2 | 1 |
| 22 |
 The Hanover
hanover.com
|
51 | 0 | 0 | 1 |
| 23 |
 AAA
aaa.com
|
67 | 0 | 0 | 0 |
| 24 |
 CSAA Insurance Group
csaa-insurance.aaa.com
|
51 | 0 | 0 | 0 |
| 25 |
 Florida Peninsula Insurance
floridapeninsula.com
|
33 | 0 | 0 | 0 |
| 26 |
 Kin
kin.com
|
57 | 0 | 0 | 0 |
| 27 |
 Openly
openly.com
|
50 | 0 | 0 | 0 |
| 28 |
 Shelter Insurance
shelterinsurance.com
|
52 | 0 | 0 | 0 |
| 29 |
T
Tower Hill Insurance
towerhill.com
|
32 | 0 | 0 | 0 |
| 30 |
 Universal Property & Casualty Insurance
universalproperty.com
|
34 | 0 | 0 | 0 |
| 31 |
 UPC Insurance
upcinsurance.com
|
25 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 251 shared Homeowners Insurance Carriers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →