Overview Leaderboard Methodology
Industry Report

Home Cleaning Services

Companies and marketplaces offering booked or subscription-based residential cleaning, deep cleaning, and maid services staffed by professional cleaners.

Brands tracked: 37
Brands analyzed: 37
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 287
Total responses: 1,470
Top Brand Overall?
Molly Maid
80/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Dyson
84

Highest score on the LBA metric in this industry.

Authority Leader?
Molly Maid
75

Highest score on the Authority metric in this industry.

TOM Leader?
Molly Maid
100

Highest score on the TOM metric in this industry.

Molly Maid leads the Home Cleaning Services category in AI responses

Molly Maid is the most consistently-surfaced brand when users ask AI assistants about Home Cleaning Services, but not to the point of monopolising the conversation. Merry Maids and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 37 Home Cleaning Services brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Molly Maid
mollymaid.com
 68
75
100
80
2
Merry Maids
merrymaids.com
 70
56
84
69
3
The Maids
maids.com
 72
46
71
62
4
TaskRabbit
taskrabbit.com
 73
42
46
52
5
MaidPro
maidpro.com
 58
30
72
50
6
Handy
handy.com
 60
7
43
29
7
Thumbtack
thumbtack.com
 69
16
18
28
8
The Cleaning Authority
thecleaningauthority.com
 57
7
21
22
9
T
Two Maids
twomaids.com
 52
5
29
22
10
Dyson
dyson.com
 84
8
8
20
11
Method
methodproducts.com
 82
8
8
20
12
Angi
angi.com
 57
6
16
19
13
Bissell
bissell.com
 75
7
7
18
14
Mrs. Meyer's
mrsmeyers.com
 76
8
8
18
15
Urban Company
urbancompany.com
 76
8
8
18
16
Maid Brigade
maidbrigade.com
 49
5
11
16
17
Homeaglow
homeaglow.com
 41
4
13
15
18
Helpling
helpling.com
 54
5
5
14
19
SweepSouth
sweepsouth.com
 58
6
6
14
20
Fantastic Services
fantasticservices.com
 47
5
5
12
21
Housekeep
housekeep.com
 42
4
4
11
22
Maid2Clean
maid2clean.co.uk
 44
4
4
11
23
Tidy
tidy.com
 11
3
30
11
24
Batmaid
batmaid.ch
 40
4
4
10
25
bTaskee
btaskee.com
 33
3
3
9
26
eMaids
emaidsinc.com
 36
4
4
9
27
Maid Right
maidright.com
 33
3
3
9
28
Maid Sailors
maidsailors.com
 29
3
5
9
29
MaidThis
maidthis.com
 22
2
7
8
30
Sendhelper
sendhelper.com
 28
3
3
8
31
AspenClean
aspenclean.com
 22
2
2
6
32
King of Maids
kingofmaids.com
 22
2
2
6
33
Cleanzen
cleanzen.com
 12
1
1
4
34
NW Maids
nwmaids.com
 3
0
0
1
35
Luce
luce.sg
 1
0
0
0
36
Mopify
mopify.com
 0
0
0
0
37
We Maid It
wemaidit.com
 0
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 287 shared Home Cleaning Services prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 287 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →