Overview Leaderboard Methodology
Industry Report

Heritage Workwear Labels

Brands rooted in classic American or utilitarian workwear traditions offering rugged denim, chore jackets, and durable casual garments.

Brands tracked: 38
Brands analyzed: 38
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 293
Total responses: 1,505
Top Brand Overall?
Carhartt
92/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Levi's
95

Highest score on the LBA metric.

Authority Leader?
Carhartt
90

Highest score on the Authority metric.

TOM Leader?
Carhartt
100

Highest score on the TOM metric.

Carhartt is the default answer in AI responses for Heritage Workwear Labels

When users ask ChatGPT, Claude, or Gemini about Heritage Workwear Labels, Carhartt is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Dickies is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 38 Heritage Workwear Labels brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Carhartt
carhartt.com
 88
90
100
92
2
Dickies
dickies.com
 84
57
58
65
3
Filson
filson.com
 81
42
64
60
4
Carhartt WIP
carhartt-wip.com
 90
36
57
57
5
Iron Heart
ironheart.co.uk
 80
19
50
42
6
Stan Ray
stanray.com
 68
14
63
40
7
O
orSlow
orslow.jp
 83
5
52
28
8
Wrangler
wrangler.com
 84
21
12
28
9
Duluth Trading Co.
duluthtrading.com
 79
8
13
20
10
Engineered Garments
engineeredgarments.com
 93
2
35
20
11
Ben Davis
bendavis.com
 74
3
28
18
12
Red Wing Heritage
redwingshoes.com
 86
3
22
18
13
R
RRL
rrl.com
 88
2
32
17
14
Red Kap
redkap.com
 65
5
11
16
15
Round House
round-house.com
 60
1
16
11
16
3sixteen
3sixteen.com
 81
1
7
9
17
Sugar Cane
sugarcane.jp
 74
0
10
6
18
Freenote Cloth
freenotecloth.com
 67
0
6
2
19
Lee
lee.com
 76
0
8
2
20
Levi's
levi.com
 95
0
12
2
21
Naked & Famous
nakedandfamousdenim.com
 77
0
11
2
22
Tellason
tellason.com
 69
0
16
2
23
W
Warehouse & Co.
warehouse-staff-blog.com
 73
0
13
2
24
Pointer Brand
pointerbrand.com
 36
0
8
1
25
Railcar Fine Goods
railcarfinegoods.com
 52
0
1
1
26
TCB Jeans
tcbjeans.com
 58
0
1
1
27
T
The Real McCoy's
therealmccoys.co.jp
 80
0
1
1
28
Benzak Denim Developers
benzakdenimdevelopers.com
 52
0
0
0
29
Dearborn Denim
dearborndenim.us
 44
0
0
0
30
Devium
deviumusa.com
 35
0
0
0
31
Fullcount
fullcount-online.com
 78
0
0
0
32
Grease Point Workwear
greasepointworkwear.com
 2
0
0
0
33
Imogene + Willie
imogeneandwillie.com
 76
0
0
0
34
LC King
lcking.com
 50
0
0
0
35
L
Left Field NYC
leftfieldnyc.com
 41
0
0
0
36
R
Rogue Territory
rogue-territory.com
 81
0
0
0
37
Shockoe Atelier
shockoeatelier.com
 43
0
0
0
38
S
Stevenson Overall Co.
stevensonoverall.com
 46
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 293 shared Heritage Workwear Labels prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 293 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →