Overview Leaderboard Methodology
Industry Report

Heritage Workwear Labels

Brands rooted in classic American or utilitarian workwear traditions offering rugged denim, chore jackets, and durable casual garments.

Brands tracked: 38
Brands analyzed: 38
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 293
Total responses: 1,505
Top Brand Overall?
Carhartt
92/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Levi's
95

Highest score on the LBA metric in this industry.

Authority Leader?
Carhartt
90

Highest score on the Authority metric in this industry.

TOM Leader?
Carhartt
100

Highest score on the TOM metric in this industry.

Carhartt is the default answer in AI responses for Heritage Workwear Labels

When users ask ChatGPT, Claude, or Gemini about Heritage Workwear Labels, Carhartt is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Dickies is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 38 Heritage Workwear Labels brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Carhartt
carhartt.com
 88
90
100
92
2
Dickies
dickies.com
 84
57
58
65
3
Filson
filson.com
 81
42
64
60
4
Carhartt WIP
carhartt-wip.com
 90
36
57
57
5
Iron Heart
ironheart.co.uk
 80
19
50
43
6
Stan Ray
stanray.com
 68
14
63
41
7
O
orSlow
orslow.jp
 83
8
52
36
8
Engineered Garments
engineeredgarments.com
 93
9
35
33
9
R
RRL
rrl.com
 88
9
32
31
10
Wrangler
wrangler.com
 84
21
12
29
11
Ben Davis
bendavis.com
 74
7
28
27
12
Red Wing Heritage
redwingshoes.com
 86
9
22
27
13
Levi's
levi.com
 95
10
12
24
14
Duluth Trading Co.
duluthtrading.com
 79
8
13
22
15
Tellason
tellason.com
 69
7
16
21
16
W
Warehouse & Co.
warehouse-staff-blog.com
 73
7
13
21
17
3sixteen
3sixteen.com
 81
8
8
20
18
Naked & Famous
nakedandfamousdenim.com
 77
8
11
20
19
R
Rogue Territory
rogue-territory.com
 81
8
8
20
20
Sugar Cane
sugarcane.jp
 74
7
10
20
21
Fullcount
fullcount-online.com
 78
8
8
19
22
Lee
lee.com
 76
8
8
19
23
Round House
round-house.com
 60
6
16
19
24
T
The Real McCoy's
therealmccoys.co.jp
 80
8
8
19
25
Imogene + Willie
imogeneandwillie.com
 76
8
8
18
26
Red Kap
redkap.com
 65
7
11
18
27
Freenote Cloth
freenotecloth.com
 67
7
7
16
28
TCB Jeans
tcbjeans.com
 58
6
6
14
29
Benzak Denim Developers
benzakdenimdevelopers.com
 52
5
5
13
30
LC King
lcking.com
 50
5
5
13
31
Railcar Fine Goods
railcarfinegoods.com
 52
5
5
13
32
Pointer Brand
pointerbrand.com
 36
4
8
12
33
S
Stevenson Overall Co.
stevensonoverall.com
 46
5
5
12
34
Dearborn Denim
dearborndenim.us
 44
4
4
11
35
L
Left Field NYC
leftfieldnyc.com
 41
4
4
11
36
Shockoe Atelier
shockoeatelier.com
 43
4
4
11
37
Devium
deviumusa.com
 35
4
4
9
38
Grease Point Workwear
greasepointworkwear.com
 2
0
0
1

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 293 shared Heritage Workwear Labels prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 293 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →