Overview Leaderboard Methodology
Industry Report

Grocery Delivery Services

Platforms and retailers that offer same-day or scheduled home delivery of full supermarket grocery orders.

Brands tracked: 42
Brands analyzed: 42
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 317
Total responses: 1,645
Top Brand Overall?
Instacart
91/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Whole Foods
91

Highest score on the LBA metric in this industry.

Authority Leader?
Instacart
100

Highest score on the Authority metric in this industry.

TOM Leader?
Instacart
100

Highest score on the TOM metric in this industry.

Instacart is the default answer in AI responses for Grocery Delivery Services

Instacart and Amazon together dominate AI responses for Grocery Delivery Services. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 42 Grocery Delivery Services brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Instacart
instacart.com
 75
100
100
91
2
Amazon
amazon.com
 88
72
88
82
3
Shipt
shipt.com
 70
27
74
53
4
Whole Foods
wholefoodsmarket.com
 91
29
44
49
5
Kroger
kroger.com
 72
21
47
42
6
Target
target.com
 81
16
42
39
7
FreshDirect
freshdirect.com
 71
7
32
28
8
Publix
publix.com
 76
8
25
26
9
Thrive Market
thrivemarket.com
 73
11
18
25
10
Aldi
aldi.us
 72
7
22
24
11
Safeway
safeway.com
 68
7
23
24
12
Uber Eats
ubereats.com
 77
8
13
22
13
Kirkland Signature
costco.com
 85
8
8
20
14
Blinkit
blinkit.com
 75
7
7
18
15
BigBasket
bigbasket.com
 70
7
7
17
16
Misfits Market
misfitsmarket.com
 61
6
9
17
17
Ocado
ocado.com
 71
7
7
17
18
Rohlik
rohlik.group
 68
7
7
17
19
Zepto
zeptonow.com
 70
7
7
17
20
DoorDash Drive
doordash.com
 66
7
7
16
21
Getir
getir.com
 64
6
6
16
22
Good Eggs
goodeggs.com
 66
7
7
16
23
Gopuff
gopuff.com
 65
6
6
16
24
JioMart
jiomart.com
 67
7
7
16
25
Picnic
picnic.app
 64
6
6
16
26
RedMart
redmart.com
 63
6
6
16
27
Weee!
sayweee.com
 67
7
7
16
28
Cornershop
cornershopapp.com
 63
6
6
15
29
DMart Ready
dmartready.com
 57
6
6
14
30
D
Dunzo
dunzo.com
 58
6
6
14
31
Gorillas
gorillas.io
 57
6
6
14
32
Košík.cz
kosik.cz
 57
6
6
14
33
MatHem
mathem.se
 56
6
6
14
34
Oda
oda.com
 54
5
5
14
35
Equate
walmart.com
 45
5
5
12
36
F
Flink
flink.com
 46
5
5
12
37
Frichti
frichti.co
 48
5
5
12
38
HappyFresh
happyfresh.com
 42
4
4
11
39
Jokr
jokr.com
 43
4
4
11
40
Everli
everli.com
 39
4
4
10
41
Mercato
mercato.com
 34
3
3
9
42
Crisp
crisp.chat
 25
2
2
7

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 317 shared Grocery Delivery Services prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 317 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →