Overview Leaderboard Methodology
Industry Report

Granola & Nutrition Bars

Portable snack bars made from oats, nuts, seeds, fruit, and other ingredients marketed for energy, nutrition, or meal replacement.

Brands tracked: 33
Brands analyzed: 33
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 263
Total responses: 1,330
Top Brand Overall?
RXBAR
71/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
CLIF Bar
83

Highest score on the LBA metric in this industry.

Authority Leader?
RXBAR
48

Highest score on the Authority metric in this industry.

TOM Leader?
RXBAR
100

Highest score on the TOM metric in this industry.

RXBAR leads the Granola & Nutrition Bars category in AI responses

RXBAR is the most consistently-surfaced brand when users ask AI assistants about Granola & Nutrition Bars, but not to the point of monopolising the conversation. Quest and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 33 Granola & Nutrition Bars brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
RXBAR
rxbar.com
 74
48
100
71
2
Quest
questnutrition.com
 81
44
74
65
3
KIND
kindsnacks.com
 74
36
87
62
4
ALOHA
aloha.com
 68
19
26
33
5
O
ONE
onebrands.com
 65
6
53
31
6
Barebells
barebells.com
 80
8
26
28
7
GoMacro
gomacro.com
 69
9
24
26
8
CLIF Bar
clifbar.com
 83
8
18
25
9
Perfect Bar
perfectsnacks.com
 69
7
20
23
10
BUILT
built.com
 63
6
19
21
11
Built Bar
builtbar.com
 70
7
13
20
12
Larabar
larabar.com
 68
7
13
20
13
Pure Protein
pureprotein.com
 66
11
8
20
14
T
TREK
trekbar.co.uk
 79
8
8
19
15
88 Acres
88acres.com
 76
8
8
18
16
Bobo's
bobos.com
 75
7
7
18
17
Nature Valley
naturevalley.com
 72
7
8
18
18
No Cow
nocow.com
 76
8
8
18
19
Grenade
grenade.com
 71
7
7
17
20
LUNA
lunabar.com
 69
7
7
17
21
N
nakd
nakdwholefoods.co.uk
 68
7
7
17
22
Power Crunch
powercrunch.com
 70
7
7
17
23
Eat Natural
eatnatural.com
 65
6
6
16
24
ONE Brands
one1brands.com
 65
6
6
16
25
That's it.
thatsitfruit.com
 64
6
6
16
26
think!
thinkproducts.com
 62
6
6
15
27
Thunderbird
thunderbirdbar.com
 61
6
6
15
28
NuGo
nugonutrition.com
 57
6
6
14
29
Kate's Real Food
katesrealfood.com
 50
5
5
13
30
Misfits
misfits.health
 50
5
5
13
31
TRUBAR
trubar.com
 42
4
4
11
32
Bounce
bouncefoods.com
 40
4
4
10
33
Zing
zingbars.com
 17
2
2
5

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 263 shared Granola & Nutrition Bars prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 263 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →