Global Vacation Marketplaces
Online platforms that list and book a wide range of short-term vacation rentals worldwide, connecting travelers with property owners and managers.
Airbnb is the default answer in AI responses for Global Vacation Marketplaces
Airbnb and Vrbo together dominate AI responses for Global Vacation Marketplaces. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.
Brand Leaderboard All 43 Global Vacation Marketplaces brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Airbnb
airbnb.com
|
92 | 100 | 100 | 97 |
| 2 |
 Vrbo
vrbo.com
|
78 | 96 | 97 | 90 |
| 3 |
 Booking.com
booking.com
|
79 | 66 | 93 | 78 |
| 4 |
 Expedia
expedia.com
|
73 | 24 | 78 | 51 |
| 5 |
 Plum Guide
plumguide.com
|
70 | 11 | 38 | 31 |
| 6 |
 Hotels.com
hotels.com
|
81 | 8 | 22 | 24 |
| 7 |
 Marriott Homes & Villas
homesandvillasbymarriott.com
|
66 | 5 | 29 | 22 |
| 8 |
 Sonder
sonder.com
|
61 | 5 | 36 | 22 |
| 9 |
 Tripadvisor
tripadvisor.com
|
78 | 1 | 52 | 16 |
| 10 |
 Homes & Villas by Marriott Bonvoy
homes-and-villas.marriott.com
|
68 | 4 | 10 | 14 |
| 11 |
 Agoda
agoda.com
|
73 | 1 | 22 | 13 |
| 12 |
 Vacasa
vacasa.com
|
60 | 3 | 10 | 13 |
| 13 |
B
Blueground
blueground.com
|
60 | 3 | 6 | 10 |
| 14 |
 Furnished Finder
furnishedfinder.com
|
60 | 1 | 1 | 4 |
| 15 |
 Hopper
hopper.com
|
69 | 0 | 5 | 4 |
| 16 |
 Google
google.com
|
74 | 0 | 12 | 2 |
| 17 |
 Hipcamp
hipcamp.com
|
72 | 0 | 5 | 2 |
| 18 |
 HomeToGo
hometogo.com
|
64 | 0 | 13 | 2 |
| 19 |
 Casamundo
casamundo.com
|
45 | 0 | 1 | 1 |
| 20 |
 Cottages.com
cottages.com
|
69 | 0 | 2 | 1 |
| 21 |
 FlipKey
flipkey.com
|
53 | 0 | 1 | 1 |
| 22 |
 Holidu
holidu.com
|
52 | 0 | 4 | 1 |
| 23 |
 Interhome
interhome.com
|
60 | 0 | 1 | 1 |
| 24 |
 Abritel
abritel.fr
|
60 | 0 | 0 | 0 |
| 25 |
 Agni Travel
agnitravel.com
|
0 | 0 | 0 | 0 |
| 26 |
 Atraveo
atraveo.com
|
32 | 0 | 0 | 0 |
| 27 |
 Bachcare
bachcare.co.nz
|
48 | 0 | 0 | 0 |
| 28 |
 Belvilla
belvilla.com
|
55 | 0 | 0 | 0 |
| 29 |
 Bookabach
bookabach.co.nz
|
49 | 0 | 0 | 0 |
| 30 |
 FeWo-direkt
fewo-direkt.de
|
59 | 0 | 0 | 0 |
| 31 |
 James Villas
jamesvillas.co.uk
|
52 | 0 | 0 | 0 |
| 32 |
 NOVASOL
novasol.com
|
55 | 0 | 0 | 0 |
| 33 |
 Oliver's Travels
oliverstravels.com
|
57 | 0 | 0 | 0 |
| 34 |
 Rentalia
rentalia.com
|
38 | 0 | 0 | 0 |
| 35 |
 RentaVilla
rentavilla.com
|
21 | 0 | 0 | 0 |
| 36 |
 Smiling House
smilinghouse.ch
|
10 | 0 | 0 | 0 |
| 37 |
 Stayz
stayz.com.au
|
59 | 0 | 0 | 0 |
| 38 |
 Sykes Holiday Cottages
sykescottages.co.uk
|
64 | 0 | 0 | 0 |
| 39 |
 The Thinking Traveller
thethinkingtraveller.com
|
45 | 0 | 0 | 0 |
| 40 |
 Top Villas
topvillas.com
|
55 | 0 | 0 | 0 |
| 41 |
 Travelstaytion
travelstaytion.com
|
8 | 0 | 0 | 0 |
| 42 |
V
Villas of Distinction
villasofthedistinction.com
|
62 | 0 | 0 | 0 |
| 43 |
 Wimdu
wimdu.com
|
34 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 323 shared Global Vacation Marketplaces prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →