Overview Leaderboard Methodology
Industry Report

Global Vacation Marketplaces

Online platforms that list and book a wide range of short-term vacation rentals worldwide, connecting travelers with property owners and managers.

Brands tracked: 43
Brands analyzed: 43
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 323
Total responses: 1,680
Top Brand Overall?
Airbnb
97/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Airbnb
92

Highest score on the LBA metric in this industry.

Authority Leader?
Airbnb
100

Highest score on the Authority metric in this industry.

TOM Leader?
Airbnb
100

Highest score on the TOM metric in this industry.

Airbnb is the default answer in AI responses for Global Vacation Marketplaces

Airbnb and Vrbo together dominate AI responses for Global Vacation Marketplaces. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 43 Global Vacation Marketplaces brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Airbnb
airbnb.com
 92
100
100
97
2
Vrbo
vrbo.com
 78
96
97
90
3
Booking.com
booking.com
 79
66
93
78
4
Expedia
expedia.com
 73
24
78
52
5
Tripadvisor
tripadvisor.com
 78
8
52
34
6
Plum Guide
plumguide.com
 70
11
38
33
7
Hotels.com
hotels.com
 81
8
22
26
8
Sonder
sonder.com
 61
6
36
26
9
Agoda
agoda.com
 73
7
22
25
10
Marriott Homes & Villas
homesandvillasbymarriott.com
 66
7
29
25
11
Google
google.com
 74
7
12
20
12
HomeToGo
hometogo.com
 64
6
13
19
13
Hipcamp
hipcamp.com
 72
7
7
18
14
Homes & Villas by Marriott Bonvoy
homes-and-villas.marriott.com
 68
7
10
18
15
Cottages.com
cottages.com
 69
7
7
17
16
Hopper
hopper.com
 69
7
7
17
17
Vacasa
vacasa.com
 60
6
10
17
18
Sykes Holiday Cottages
sykescottages.co.uk
 64
6
6
16
19
Abritel
abritel.fr
 60
6
6
15
20
B
Blueground
blueground.com
 60
6
6
15
21
FeWo-direkt
fewo-direkt.de
 59
6
6
15
22
Furnished Finder
furnishedfinder.com
 60
6
6
15
23
Interhome
interhome.com
 60
6
6
15
24
Stayz
stayz.com.au
 59
6
6
15
25
V
Villas of Distinction
villasofthedistinction.com
 62
6
6
15
26
Belvilla
belvilla.com
 55
6
6
14
27
NOVASOL
novasol.com
 55
6
6
14
28
Oliver's Travels
oliverstravels.com
 57
6
6
14
29
Top Villas
topvillas.com
 55
6
6
14
30
FlipKey
flipkey.com
 53
5
5
13
31
Holidu
holidu.com
 52
5
5
13
32
James Villas
jamesvillas.co.uk
 52
5
5
13
33
Bachcare
bachcare.co.nz
 48
5
5
12
34
Bookabach
bookabach.co.nz
 49
5
5
12
35
Casamundo
casamundo.com
 45
5
5
12
36
The Thinking Traveller
thethinkingtraveller.com
 45
5
5
12
37
Rentalia
rentalia.com
 38
4
4
10
38
Wimdu
wimdu.com
 34
3
3
9
39
Atraveo
atraveo.com
 32
3
3
8
40
RentaVilla
rentavilla.com
 21
2
2
6
41
Smiling House
smilinghouse.ch
 10
1
1
3
42
Travelstaytion
travelstaytion.com
 8
1
1
3
43
Agni Travel
agnitravel.com
 0
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 323 shared Global Vacation Marketplaces prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 323 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →