Overview Leaderboard Methodology
Industry Report

Global Streaming Platforms

Subscription-based video-on-demand services offering broad, international libraries of movies, TV series, and originals across multiple genres.

Brands tracked: 38
Brands analyzed: 38
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 293
Total responses: 1,505
Top Brand Overall?
Netflix
88/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Netflix
100

Highest score on the LBA metric in this industry.

Authority Leader?
Netflix
67

Highest score on the Authority metric in this industry.

TOM Leader?
Netflix
100

Highest score on the TOM metric in this industry.

Netflix is the default answer in AI responses for Global Streaming Platforms

When users ask ChatGPT, Claude, or Gemini about Global Streaming Platforms, Netflix is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Disney+ is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 38 Global Streaming Platforms brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Netflix
netflix.com
 100
67
100
88
2
Disney+
disneyplus.com
 97
39
87
70
3
Max
max.com
 80
45
89
69
4
Hulu
hulu.com
 83
41
66
61
5
Amazon
amazon.com
 88
26
86
59
6
Apple
apple.com
 86
32
69
58
7
Prime Video
primevideo.com
 76
23
86
54
8
Paramount+
paramountplus.com
 81
16
54
42
9
Crunchyroll
crunchyroll.com
 74
21
18
31
10
Peacock
peacocktv.com
 75
17
20
30
11
Criterion Channel
criterionchannel.com
 80
12
8
22
12
MUBI
mubi.com
 75
8
12
21
13
YouTube TV
youtube.com
 86
9
9
21
14
Pluto TV
pluto.tv
 76
11
8
20
15
Tencent Video
v.qq.com
 71
7
11
20
16
The Criterion Channel
criterion.com
 81
8
8
19
17
The Roku Channel
roku.com
 77
8
8
19
18
Tubi
tubitv.com
 74
10
7
19
19
iQIYI
iq.com
 65
6
11
18
20
NOW
nowtv.com
 75
7
7
18
21
Viki
viki.com
 75
8
8
18
22
BritBox
britbox.com
 68
7
7
17
23
CANAL+
canalplus.com
 69
7
7
17
24
Crave
crave.ca
 67
7
7
17
25
discovery+
discoveryplus.com
 71
7
7
17
26
Globoplay
globoplay.com
 64
6
6
16
27
Kanopy
kanopy.com
 67
7
7
16
28
Shahid
shahid.mbc.net
 67
7
7
16
29
Showmax
showmax.com
 63
6
6
16
30
Sony LIV
sonyliv.com
 64
6
6
16
31
Youku
youku.com
 63
6
6
16
32
Movistar Plus+
movistarplus.es
 62
6
6
15
33
Stan
stan.com.au
 63
6
6
15
34
ZEE5
zee5.com
 62
6
6
15
35
OSN+
osnplus.com
 57
6
6
14
36
Videoland
videoland.com
 53
5
5
13
37
Joyn
joyn.de
 48
5
5
12
38
Viaplay
viaplay.com
 49
5
5
12

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 293 shared Global Streaming Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 293 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →