Overview Leaderboard Methodology
Industry Report

Global Streaming Platforms

Subscription-based video-on-demand services offering broad, international libraries of movies, TV series, and originals across multiple genres.

Brands tracked: 38
Brands analyzed: 38
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 293
Total responses: 1,505
Top Brand Overall?
Netflix
88/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Netflix
100

Highest score on the LBA metric.

Authority Leader?
Netflix
67

Highest score on the Authority metric.

TOM Leader?
Netflix
100

Highest score on the TOM metric.

Netflix is the default answer in AI responses for Global Streaming Platforms

When users ask ChatGPT, Claude, or Gemini about Global Streaming Platforms, Netflix is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Disney+ is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 38 Global Streaming Platforms brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Netflix
netflix.com
 100
67
100
88
2
Disney+
disneyplus.com
 97
38
87
68
3
Max
max.com
 80
45
89
68
4
Hulu
hulu.com
 83
41
66
61
5
Apple
apple.com
 86
32
69
58
6
Prime Video
primevideo.com
 76
23
86
53
7
Amazon
amazon.com
 88
18
62
46
8
Paramount+
paramountplus.com
 81
16
54
41
9
Crunchyroll
crunchyroll.com
 74
21
18
30
10
Peacock
peacocktv.com
 75
17
20
29
11
Criterion Channel
criterionchannel.com
 80
12
7
19
12
MUBI
mubi.com
 75
8
12
19
13
The Criterion Channel
criterion.com
 81
5
5
12
14
Pluto TV
pluto.tv
 76
11
1
10
15
Tubi
tubitv.com
 74
10
2
10
16
Kanopy
kanopy.com
 67
2
1
5
17
The Roku Channel
roku.com
 77
3
0
4
18
iQIYI
iq.com
 65
0
11
2
19
Tencent Video
v.qq.com
 71
0
11
2
20
BritBox
britbox.com
 68
0
0
1
21
Viki
viki.com
 75
0
2
1
22
YouTube TV
youtube.com
 86
0
1
1
23
CANAL+
canalplus.com
 69
0
0
0
24
Crave
crave.ca
 67
0
0
0
25
discovery+
discoveryplus.com
 71
0
0
0
26
Globoplay
globoplay.com
 64
0
0
0
27
Joyn
joyn.de
 48
0
0
0
28
Movistar Plus+
movistarplus.es
 62
0
0
0
29
NOW
nowtv.com
 75
0
0
0
30
OSN+
osnplus.com
 57
0
0
0
31
Shahid
shahid.mbc.net
 67
0
0
0
32
Showmax
showmax.com
 63
0
0
0
33
Sony LIV
sonyliv.com
 64
0
0
0
34
Stan
stan.com.au
 63
0
0
0
35
Viaplay
viaplay.com
 49
0
0
0
36
Videoland
videoland.com
 53
0
0
0
37
Youku
youku.com
 63
0
0
0
38
ZEE5
zee5.com
 62
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 293 shared Global Streaming Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 293 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →