Overview Leaderboard Methodology
Industry Report

Global Payroll Providers

Service providers and platforms that handle multicountry payroll processing, local compliance, and international tax and statutory requirements.

Brands tracked: 34
Brands analyzed: 34
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 268
Total responses: 1,363
Top Brand Overall?
Deel
94/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Remote
86

Highest score on the LBA metric in this industry.

Authority Leader?
Deel
96

Highest score on the Authority metric in this industry.

TOM Leader?
Deel
100

Highest score on the TOM metric in this industry.

Deel is the default answer in AI responses for Global Payroll Providers

When users ask ChatGPT, Claude, or Gemini about Global Payroll Providers, Deel is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Remote is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 34 Global Payroll Providers brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Deel
deel.com
 85
96
100
94
2
Remote
remote.com
 86
75
86
82
3
Papaya Global
papayaglobal.com
 73
66
95
77
4
ADP
adp.com
 83
59
79
73
5
Rippling
rippling.com
 75
24
46
45
6
Oyster
oysterhr.com
 68
11
29
30
7
Workday
workday.com
 70
12
27
30
8
Safeguard Global
safeguardglobal.com
 62
6
38
27
9
Velocity Global
velocityglobal.com
 70
7
21
24
10
CloudPay
cloudpay.com
 56
6
30
23
11
Multiplier
usemultiplier.com
 58
6
26
23
12
Gusto
gusto.com
 60
6
23
22
13
G-P
g-p.com
 75
8
8
18
14
Dayforce
dayforce.com
 68
7
7
17
15
Paychex
paychex.com
 71
7
7
17
16
TMF Group
tmf-group.com
 57
6
9
16
17
Lano
lano.io
 61
6
6
15
18
SD Worx
sdworx.com
 56
6
7
15
19
Skuad
skuad.io
 60
6
6
15
20
Ramco
ramco.com
 55
6
6
14
21
iiPay
iipay.com
 35
3
13
13
22
Wise Business
wise.com
 50
5
5
13
23
WorkMotion
workmotion.com
 43
4
4
11
24
BIPO
biposervice.com
 37
4
4
10
25
Native Teams
nativeteams.com
 38
4
4
10
26
Neeyamo
neeyamo.com
 37
4
4
10
27
PaySpace
payspace.com
 39
4
4
10
28
RemotePass
remotepass.com
 37
4
4
10
29
activpayroll
activpayroll.com
 34
3
3
9
30
Asanify
asanify.com
 32
3
3
9
31
Mauve Group
mauvegroup.com
 34
3
3
9
32
TopSource Worldwide
topsourceworldwide.com
 34
3
3
9
33
Mercans
mercans.com
 30
3
3
8
34
Workpay
workpay.co.ke
 29
3
3
8

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 268 shared Global Payroll Providers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 268 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →