Industry Report

Global Payroll Providers

Service providers and platforms that handle multicountry payroll processing, local compliance, and international tax and statutory requirements.

Brands tracked: 34

Brands analyzed: 34

Last updated: 2026-04-22

Model: OpenAI GPT-5

Prompts: 268

Total responses: 1,363

Top Brand Overall?

Deel

94/100

Highest overall AI Visibility Score in this industry.

LBA Leader?

Remote

Highest score on the LBA metric.

Authority Leader?

Deel

Highest score on the Authority metric.

TOM Leader?

Deel

100

Highest score on the TOM metric.

Deel is the default answer in AI responses for Global Payroll Providers

When users ask ChatGPT, Claude, or Gemini about Global Payroll Providers, Deel is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Remote is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

#	Brand	LBA	Authority	TOM	Overall
1	Deel deel.com	85	96	100	94
2	Remote remote.com	86	75	86	82
3	Papaya Global papayaglobal.com	73	66	95	77
4	ADP adp.com	83	59	79	73
5	Rippling rippling.com	75	24	46	44
6	Workday workday.com	70	12	27	29
7	Oyster oysterhr.com	68	11	29	28
8	Safeguard Global safeguardglobal.com	62	4	38	21
9	Multiplier usemultiplier.com	58	6	26	20
10	CloudPay cloudpay.com	56	1	30	13
11	Velocity Global velocityglobal.com	70	1	21	11
12	Wise Business wise.com	50	1	3	6
13	Dayforce dayforce.com	68	0	6	2
14	Gusto gusto.com	60	0	23	2
15	iiPay iipay.com	35	0	13	2
16	Paychex paychex.com	71	0	7	2
17	SD Worx sdworx.com	56	0	7	2
18	TMF Group tmf-group.com	57	0	9	2
19	G-P g-p.com	75	0	4	1
20	Native Teams nativeteams.com	38	0	3	1
21	Neeyamo neeyamo.com	37	0	0	1
22	RemotePass remotepass.com	37	0	3	1
23	Skuad skuad.io	60	0	1	1
24	activpayroll activpayroll.com	34	0	0	0
25	Asanify asanify.com	32	0	0	0
26	BIPO biposervice.com	37	0	0	0
27	Lano lano.io	61	0	0	0
28	Mauve Group mauvegroup.com	34	0	0	0
29	Mercans mercans.com	30	0	0	0
30	PaySpace payspace.com	39	0	0	0
31	Ramco ramco.com	55	0	0	0
32	TopSource Worldwide topsourceworldwide.com	34	0	0	0
33	WorkMotion workmotion.com	43	0	0	0
34	Workpay workpay.co.ke	29	0	0	0

Overall AI Visibility Score

Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.

Shared industry prompts

For Authority and TOM, all brands in the industry are scored against the same 268 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.

Latent Brand Association (LBA)

5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →

LLM Authority

50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →

Top of Mind (TOM)

15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →

Global Payroll Providers

Deel is the default answer in AI responses for Global Payroll Providers

Brand Leaderboard All 34 Global Payroll Providers brands ranked

How is this calculated? Methodology

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