General News Publishers
Large-scale news organizations that publish a wide range of national and international reporting across politics, business, culture, and sports, often offering digital subscription plans.
Reuters is the default answer in AI responses for General News Publishers
When users ask ChatGPT, Claude, or Gemini about General News Publishers, Reuters is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Associated Press is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.
Brand Leaderboard All 36 General News Publishers brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Reuters
reuters.com
|
99 | 99 | 100 | 99 |
| 2 |
 Associated Press
apnews.com
|
83 | 46 | 87 | 69 |
| 3 |
 The New York Times
nytimes.com
|
100 | 35 | 81 | 66 |
| 4 |
 BBC News
bbc.com
|
96 | 24 | 79 | 57 |
| 5 |
 The Washington Post
washingtonpost.com
|
91 | 27 | 55 | 51 |
| 6 |
 Financial Times
ft.com
|
99 | 20 | 62 | 50 |
| 7 |
 The Wall Street Journal
wsj.com
|
100 | 13 | 59 | 42 |
| 8 |
 The Guardian
theguardian.com
|
87 | 17 | 38 | 38 |
| 9 |
 The Economist
economist.com
|
82 | 12 | 40 | 34 |
| 10 |
 Bloomberg
bloomberg.com
|
89 | 4 | 21 | 20 |
| 11 |
 USA Today
usatoday.com
|
81 | 4 | 10 | 15 |
| 12 |
 Axios
axios.com
|
87 | 2 | 5 | 10 |
| 13 |
 CNN
cnn.com
|
89 | 0 | 21 | 3 |
| 14 |
 Al Jazeera English
aljazeera.com
|
90 | 0 | 8 | 2 |
| 15 |
 Los Angeles Times
latimes.com
|
81 | 0 | 0 | 1 |
| 16 |
 Politico
politico.com
|
83 | 0 | 3 | 1 |
| 17 |
 The Atlantic
theatlantic.com
|
89 | 0 | 2 | 1 |
| 18 |
 Der Spiegel
spiegel.de
|
83 | 0 | 0 | 0 |
| 19 |
 El País
elpais.com
|
85 | 0 | 0 | 0 |
| 20 |
 Haaretz
haaretz.com
|
0 | 0 | 0 | 0 |
| 21 |
 Le Monde
lemonde.fr
|
81 | 0 | 0 | 0 |
| 22 |
 Newsweek
newsweek.com
|
69 | 0 | 0 | 0 |
| 23 |
 Nikkei
nikkei.com
|
75 | 0 | 0 | 0 |
| 24 |
 NPR One
npr.org
|
77 | 0 | 0 | 0 |
| 25 |
 South China Morning Post
scmp.com
|
81 | 0 | 0 | 0 |
| 26 |
 The Age
theage.com.au
|
77 | 0 | 0 | 0 |
| 27 |
 The Daily Telegraph
telegraph.co.uk
|
82 | 0 | 0 | 0 |
| 28 |
 The Globe and Mail
theglobeandmail.com
|
86 | 0 | 0 | 0 |
| 29 |
 The Hindu
thehindu.com
|
0 | 0 | 0 | 0 |
| 30 |
 The Independent
independent.co.uk
|
78 | 0 | 0 | 0 |
| 31 |
 The Irish Times
irishtimes.com
|
91 | 0 | 0 | 0 |
| 32 |
 The Straits Times
straitstimes.com
|
83 | 0 | 0 | 0 |
| 33 |
 The Sydney Morning Herald
smh.com.au
|
88 | 0 | 0 | 0 |
| 34 |
 The Times
thetimes.co.uk
|
83 | 0 | 0 | 0 |
| 35 |
 Time
time.com
|
90 | 0 | 0 | 0 |
| 36 |
 Toronto Star
thestar.com
|
81 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 281 shared General News Publishers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →