General News Publishers
Large-scale news organizations that publish a wide range of national and international reporting across politics, business, culture, and sports, often offering digital subscription plans.
Reuters is the default answer in AI responses for General News Publishers
When users ask ChatGPT, Claude, or Gemini about General News Publishers, Reuters is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Associated Press is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.
Brand Leaderboard All 36 General News Publishers brands ranked
Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Reuters
reuters.com
|
99 | 99 | 100 | 99 |
| 2 |
 Associated Press
apnews.com
|
83 | 46 | 87 | 69 |
| 3 |
 The New York Times
nytimes.com
|
100 | 35 | 81 | 67 |
| 4 |
 BBC News
bbc.com
|
96 | 24 | 79 | 58 |
| 5 |
 The Washington Post
washingtonpost.com
|
91 | 27 | 55 | 52 |
| 6 |
 Financial Times
ft.com
|
99 | 20 | 62 | 51 |
| 7 |
 The Wall Street Journal
wsj.com
|
100 | 14 | 61 | 46 |
| 8 |
 The Guardian
theguardian.com
|
87 | 17 | 38 | 39 |
| 9 |
 The Economist
economist.com
|
82 | 12 | 40 | 35 |
| 10 |
 Bloomberg
bloomberg.com
|
89 | 9 | 21 | 27 |
| 11 |
 CNN
cnn.com
|
89 | 9 | 21 | 27 |
| 12 |
 Al Jazeera English
aljazeera.com
|
90 | 9 | 9 | 22 |
| 13 |
 The Irish Times
irishtimes.com
|
91 | 9 | 9 | 22 |
| 14 |
 Time
time.com
|
90 | 9 | 9 | 22 |
| 15 |
 Axios
axios.com
|
87 | 9 | 9 | 21 |
| 16 |
 NPR One
npr.org
|
77 | 8 | 13 | 21 |
| 17 |
 The Atlantic
theatlantic.com
|
89 | 9 | 9 | 21 |
| 18 |
 The Globe and Mail
theglobeandmail.com
|
86 | 9 | 9 | 21 |
| 19 |
 The Sydney Morning Herald
smh.com.au
|
88 | 9 | 9 | 21 |
| 20 |
 USA Today
usatoday.com
|
81 | 8 | 10 | 21 |
| 21 |
 Der Spiegel
spiegel.de
|
83 | 8 | 8 | 20 |
| 22 |
 El País
elpais.com
|
85 | 9 | 9 | 20 |
| 23 |
 Politico
politico.com
|
83 | 8 | 8 | 20 |
| 24 |
 South China Morning Post
scmp.com
|
81 | 8 | 8 | 20 |
| 25 |
 The Daily Telegraph
telegraph.co.uk
|
82 | 8 | 8 | 20 |
| 26 |
 The Straits Times
straitstimes.com
|
83 | 8 | 8 | 20 |
| 27 |
 The Times
thetimes.co.uk
|
83 | 8 | 8 | 20 |
| 28 |
 Le Monde
lemonde.fr
|
81 | 8 | 8 | 19 |
| 29 |
 Los Angeles Times
latimes.com
|
81 | 8 | 8 | 19 |
| 30 |
 The Age
theage.com.au
|
77 | 8 | 8 | 19 |
| 31 |
 The Independent
independent.co.uk
|
78 | 8 | 8 | 19 |
| 32 |
 Toronto Star
thestar.com
|
81 | 8 | 8 | 19 |
| 33 |
 Nikkei
nikkei.com
|
75 | 8 | 8 | 18 |
| 34 |
 Newsweek
newsweek.com
|
69 | 7 | 7 | 17 |
| 35 |
 Haaretz
haaretz.com
|
0 | 0 | 0 | 0 |
| 36 |
 The Hindu
thehindu.com
|
0 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 281 shared General News Publishers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →