Overview Leaderboard Methodology
Industry Report

Gaming Smartphones

Smartphones optimized for mobile gaming with high-refresh-rate displays, advanced cooling, enhanced GPUs, and gaming-focused software features.

Brands tracked: 29
Brands analyzed: 29
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 239
Total responses: 1,190
Top Brand Overall?
ROG
82/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
OnePlus
83

Highest score on the LBA metric.

Authority Leader?
ROG
69

Highest score on the Authority metric.

TOM Leader?
ROG
100

Highest score on the TOM metric.

ROG leads the Gaming Smartphones category in AI responses

ROG is the most consistently-surfaced brand when users ask AI assistants about Gaming Smartphones, but not to the point of monopolising the conversation. RedMagic and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 29 Gaming Smartphones brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
ROG
asus.com
 81
69
100
82
2
RedMagic
redmagic.gg
 73
61
97
76
3
Samsung
samsung.com
 79
42
84
66
4
OnePlus
oneplus.com
 83
43
67
62
5
nubia
nubia.com
 73
20
71
47
6
POCO
po.co
 69
28
9
26
7
Xiaomi
xiaomi.com
 70
2
28
16
8
B
Black Shark
blackshark.com
 67
1
5
8
9
iQOO
iqoo.com
 68
2
3
7
10
Lenovo
lenovo.com
 70
1
4
5
11
Infinix
infinixmobility.com
 65
10
0
2
12
Apple
apple.com
 83
0
2
1
13
Redmi
mi.com
 66
0
0
1
14
Sony
sony.com
 69
0
1
1
15
DOOGEE
doogee.cc
 35
0
0
0
16
HONOR
honor.com
 61
0
0
0
17
Huawei
huawei.com
 56
0
0
0
18
itel
itel-life.com
 39
0
0
0
19
Meizu
meizu.com
 40
0
0
0
20
Motorola
motorola.com
 53
0
0
0
21
Nothing
nothing.tech
 59
0
0
0
22
OPPO
oppo.com
 68
0
0
0
23
Predator
acer.com
 41
0
0
0
24
Razer
razer.com
 74
0
0
0
25
realme
realme.com
 66
0
0
0
26
Tecno
tecno-mobile.com
 64
0
0
0
27
Ulefone
ulefone.com
 39
0
0
0
28
vivo
vivo.com
 64
0
0
0
29
ZTE
zte.com.cn
 48
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 239 shared Gaming Smartphones prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 239 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →