Overview Leaderboard Methodology
Industry Report

Full-Size Pickup Trucks

Large light-duty trucks with a separate cab and cargo bed, engineered for towing, hauling, and everyday passenger use.

Brands tracked: 31
Brands analyzed: 31
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 251
Total responses: 1,260
Top Brand Overall?
Ford
96/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Chevrolet
90

Highest score on the LBA metric.

Authority Leader?
Ford
100

Highest score on the Authority metric.

TOM Leader?
Ford
100

Highest score on the TOM metric.

Ford is the default answer in AI responses for Full-Size Pickup Trucks

When users ask ChatGPT, Claude, or Gemini about Full-Size Pickup Trucks, Ford is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Ram is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 31 Full-Size Pickup Trucks brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Ford
ford.com
 89
100
100
96
2
Ram
ramtrucks.com
 83
80
92
85
3
Chevrolet
chevrolet.com
 90
64
91
80
4
GMC
gmc.com
 68
46
84
64
5
Nissan
nissan.com
 73
4
24
19
6
Changan
globalchangan.com
 41
0
0
0
7
Crown
toyota.com
 10
0
0
0
8
Dodge
dodge.com
 79
0
0
0
9
Eunos
mazda.com
 8
0
0
0
10
Fiat
fiat.com
 27
0
0
0
11
F
Foton
foton.com.cn
 45
0
0
0
12
Great Wall
gwm-global.com
 39
0
0
0
13
Honda
honda.com
 68
0
0
0
14
Hummer
hummer.com
 67
0
0
0
15
International
international.com
 49
0
0
0
16
I
Isuzu
isuzu.com
 51
0
0
0
17
J
JAC
jac.com.cn
 41
0
0
0
18
Jeep
jeep.com
 60
0
0
0
19
J
JMC
jmc.com.cn
 25
0
0
0
20
Kia
kia.com
 38
0
0
0
21
Lincoln
lincoln.com
 33
0
0
0
22
Mahindra
mahindra.com
 41
0
0
0
23
M
Maxus
saicmaxus.com
 34
0
0
0
24
M
Mitsubishi
mitsubishi-motors.com
 41
0
0
0
25
Nissan Kicks
nissanusa.com
 29
0
0
0
26
Peugeot
peugeot.com
 30
0
0
0
27
Rivian
rivian.com
 69
0
0
0
28
Tata
tatamotors.com
 37
0
0
0
29
Tesla
tesla.com
 79
0
0
0
30
UAZ
uaz.ru
 44
0
0
0
31
Volkswagen
vw.com
 55
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 251 shared Full-Size Pickup Trucks prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 251 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →