Full-Service Brokerages
Established financial firms that offer a broad range of services including personalized financial advice, research, wealth management, and execution for stocks, bonds, and other assets.
Bank of America leads the Full-Service Brokerages category in AI responses
Bank of America is the most consistently-surfaced brand when users ask AI assistants about Full-Service Brokerages, but not to the point of monopolising the conversation. Merrill and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.
Brand Leaderboard All 34 Full-Service Brokerages brands ranked
Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Bank of America
bankofamerica.com
|
77 | 68 | 96 | 80 |
| 2 |
 Merrill
merrill.com
|
78 | 68 | 96 | 80 |
| 3 |
 Charles Schwab
schwab.com
|
94 | 77 | 67 | 79 |
| 4 |
 Merrill Edge
merrilledge.com
|
74 | 68 | 96 | 79 |
| 5 |
 Fidelity
fidelity.com
|
90 | 69 | 65 | 74 |
| 6 |
 Morgan Stanley
morganstanley.com
|
88 | 50 | 76 | 70 |
| 7 |
 Edward Jones
edwardjones.com
|
74 | 31 | 67 | 54 |
| 8 |
 UBS
ubs.com
|
77 | 22 | 46 | 43 |
| 9 |
 Vanguard
vanguard.com
|
86 | 19 | 20 | 33 |
| 10 |
 Raymond James
raymondjames.com
|
71 | 7 | 33 | 28 |
| 11 |
 J.P. Morgan Wealth Management
jpmorgan.com
|
77 | 8 | 27 | 27 |
| 12 |
 Wells Fargo Advisors
wellsfargoadvisors.com
|
70 | 7 | 31 | 27 |
| 13 |
 Merrill Lynch Wealth Management
ml.com
|
73 | 7 | 28 | 26 |
| 14 |
 Stifel
stifel.com
|
68 | 7 | 15 | 21 |
| 15 |
 RBC Wealth Management
rbcwealthmanagement.com
|
75 | 7 | 12 | 20 |
| 16 |
 Ameriprise Financial
ameriprise.com
|
68 | 7 | 9 | 18 |
| 17 |
 IG Wealth Management
ig.ca
|
72 | 7 | 7 | 17 |
| 18 |
 LPL Financial
lpl.com
|
70 | 7 | 7 | 17 |
| 19 |
 Commonwealth Financial Network
commonwealth.com
|
66 | 7 | 7 | 16 |
| 20 |
 Baird
rwbaird.com
|
59 | 6 | 6 | 15 |
| 21 |
 Rockefeller Capital Management
rockco.com
|
61 | 6 | 6 | 15 |
| 22 |
 ScotiaMcLeod
scotiamcleod.com
|
61 | 6 | 6 | 15 |
| 23 |
 Janney Montgomery Scott
janney.com
|
56 | 6 | 6 | 14 |
| 24 |
 St. James's Place
sjp.co.uk
|
56 | 6 | 6 | 14 |
| 25 |
 Canaccord Genuity Wealth Management
canaccordgenuity.com
|
51 | 5 | 5 | 13 |
| 26 |
 Oppenheimer & Co.
opco.com
|
52 | 5 | 5 | 13 |
| 27 |
 Richardson Wealth
richardsonwealth.com
|
52 | 5 | 5 | 13 |
| 28 |
 Thrivent
thrivent.com
|
54 | 5 | 5 | 13 |
| 29 |
 Wedbush Securities
wedbush.com
|
51 | 5 | 5 | 13 |
| 30 |
 Cetera
cetera.com
|
46 | 5 | 5 | 12 |
| 31 |
 CI Assante Wealth Management
assante.com
|
43 | 4 | 4 | 11 |
| 32 |
 Mesirow
mesirow.com
|
39 | 4 | 4 | 10 |
| 33 |
 Sanctuary Wealth
sanctuarywealth.com
|
39 | 4 | 4 | 10 |
| 34 |
 Manulife Wealth
manulifewealth.ca
|
36 | 4 | 4 | 9 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 269 shared Full-Service Brokerages prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →