Industry Report

Full-Service Airlines

Major airlines offering a wide network of domestic and international flights with multiple cabin classes, in-flight amenities, and comprehensive loyalty programs.

Brands tracked: 31

Brands analyzed: 31

Last updated: 2026-04-23

Model: OpenAI GPT-5

Prompts: 251

Total responses: 1,260

Top Brand Overall?

Singapore Airlines

86/100

Highest overall AI Visibility Score in this industry.

LBA Leader?

Singapore Airlines

Highest score on the LBA metric.

Authority Leader?

Singapore Airlines

Highest score on the Authority metric.

TOM Leader?

Singapore Airlines

100

Highest score on the TOM metric.

Singapore Airlines is the default answer in AI responses for Full-Service Airlines

When users ask ChatGPT, Claude, or Gemini about Full-Service Airlines, Singapore Airlines is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Qatar Airways is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

#	Brand	LBA	Authority	TOM	Overall
1	Singapore Airlines singaporeair.com	97	66	100	86
2	Qatar Airways qatarairways.com	90	43	94	71
3	Emirates emirates.com	87	41	78	65
4	J Japan Airlines jal.com	91	20	70	51
5	Cathay Pacific cathaypacific.com	81	21	72	50
6	ANA ana.co.jp	84	16	76	47
7	Delta Air Lines delta.com	94	32	19	39
8	Air France airfrance.com	80	14	34	34
9	Lufthansa lufthansa.com	83	17	26	33
10	Turkish Airlines turkishairlines.com	83	7	63	33
11	Virgin Atlantic virginatlantic.com	77	19	7	22
12	American Airlines aa.com	76	13	10	21
13	British Airways britishairways.com	76	10	12	20
14	United Airlines united.com	80	9	4	14
15	SWISS swiss.com	78	2	16	13
16	KLM klm.com	80	2	10	12
17	Japan Airlines (JAL) jal.co.jp	85	0	43	9
18	Air Canada aircanada.com	78	1	3	6
19	Qantas qantas.com	91	0	8	6
20	E EVA Air evaair.com	86	0	20	5
21	Korean Air koreanair.com	89	0	24	3
22	Austrian Airlines austrian.com	78	0	3	1
23	Etihad Airways etihad.com	76	0	2	1
24	Thai Airways thaiairways.com	73	0	0	1
25	Asiana Airlines flyasiana.com	76	0	0	0
26	Finnair finnair.com	71	0	0	0
27	Garuda Indonesia garuda-indonesia.com	78	0	0	0
28	Iberia iberia.com	75	0	0	0
29	Malaysia Airlines malaysiaairlines.com	74	0	0	0
30	Saudia saudia.com	69	0	0	0
31	Vietnam Airlines vietnamairlines.com	77	0	0	0

Overall AI Visibility Score

Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.

Shared industry prompts

For Authority and TOM, all brands in the industry are scored against the same 251 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.

Latent Brand Association (LBA)

5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →

LLM Authority

50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →

Top of Mind (TOM)

15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →

Full-Service Airlines

Singapore Airlines is the default answer in AI responses for Full-Service Airlines

Brand Leaderboard All 31 Full-Service Airlines brands ranked

How is this calculated? Methodology

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