For-Sale-By-Owner Platforms
Marketplaces and services that enable homeowners to list and sell properties directly to buyers without traditional full-service agents.
Zillow is the default answer in AI responses for For-Sale-By-Owner Platforms
When users ask ChatGPT, Claude, or Gemini about For-Sale-By-Owner Platforms, Zillow is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Houzeo is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.
Brand Leaderboard All 41 For-Sale-By-Owner Platforms brands ranked
Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Zillow
zillow.com
|
74 | 91 | 100 | 88 |
| 2 |
 Houzeo
houzeo.com
|
57 | 45 | 59 | 53 |
| 3 |
 Facebook
facebook.com
|
70 | 24 | 69 | 49 |
| 4 |
 ForSaleByOwner.com
forsalebyowner.com
|
36 | 24 | 94 | 44 |
| 5 |
 Craigslist
craigslist.org
|
80 | 12 | 66 | 42 |
| 6 |
 FSBO.com
fsbo.com
|
41 | 32 | 51 | 41 |
| 7 |
 Redfin
redfin.com
|
69 | 13 | 54 | 38 |
| 8 |
 Realtor.com
realtor.com
|
78 | 10 | 20 | 27 |
| 9 |
 Trulia
trulia.com
|
70 | 7 | 31 | 27 |
| 10 |
 beycome
beycome.com
|
42 | 11 | 12 | 18 |
| 11 |
 Clever Real Estate
cleverrealestate.com
|
63 | 6 | 6 | 16 |
| 12 |
 Homes.com
homes.com
|
48 | 5 | 14 | 16 |
| 13 |
 Opendoor
opendoor.com
|
66 | 7 | 7 | 16 |
| 14 |
 Purplebricks
purplebricks.com
|
62 | 6 | 6 | 15 |
| 15 |
 DuProprio
duproprio.com
|
53 | 5 | 5 | 13 |
| 16 |
 Offerpad
offerpad.com
|
48 | 5 | 5 | 12 |
| 17 |
 PropertyGuys.com
propertyguys.com
|
48 | 5 | 5 | 12 |
| 18 |
 ComFree
comfree.com
|
40 | 4 | 4 | 10 |
| 19 |
 Congress Realty
congressrealty.com
|
32 | 3 | 3 | 9 |
| 20 |
F
Fizber
fizber.com
|
29 | 3 | 3 | 8 |
| 21 |
 Flat Fee Group
flatfeegroup.com
|
29 | 3 | 3 | 8 |
| 22 |
 Strike
strike.co.uk
|
31 | 3 | 3 | 8 |
| 23 |
 TheHouseShop
thehouseshop.com
|
29 | 3 | 3 | 8 |
| 24 |
 Homecoin
homecoin.com
|
21 | 2 | 5 | 7 |
| 25 |
 List With Freedom
listwithfreedom.com
|
20 | 2 | 6 | 7 |
| 26 |
 PropertyNow
propertynow.com.au
|
24 | 2 | 2 | 7 |
| 27 |
 FlatFee.com
flatfee.com
|
21 | 2 | 2 | 6 |
| 28 |
 HomeZu
homezu.com
|
9 | 1 | 12 | 6 |
| 29 |
 PropertySold.ca
propertysold.ca
|
19 | 2 | 2 | 6 |
| 30 |
 99home
99home.co.uk
|
16 | 2 | 2 | 5 |
| 31 |
F
ForSaleByOwner.ie
forsalebyowner.ie
|
19 | 2 | 2 | 5 |
| 32 |
 ISoldMyHouse.com
isoldmyhouse.com
|
15 | 2 | 2 | 5 |
| 33 |
 Sale By Home Owner
salebyhomeowner.com.au
|
19 | 2 | 2 | 5 |
| 34 |
 ByOwner
byowner.com
|
8 | 1 | 1 | 3 |
| 35 |
 Entry Only
entryonly.com
|
9 | 1 | 1 | 3 |
| 36 |
 HomeLister
homelister.com
|
10 | 1 | 1 | 3 |
| 37 |
 Buy My Place
buymyplace.com.au
|
6 | 1 | 1 | 2 |
| 38 |
D
Doorsteps
doorsteps.co.uk
|
3 | 0 | 0 | 1 |
| 39 |
 No Agent Property
noagentproperty.com.au
|
4 | 0 | 0 | 1 |
| 40 |
 Minus The Agent
minustheagent.com.au
|
0 | 0 | 0 | 0 |
| 41 |
 NetRealtyNow
netrealtynow.com
|
0 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 308 shared For-Sale-By-Owner Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →