Overview Leaderboard Methodology
Industry Report

Flagship Smartphones

High-end smartphones from major manufacturers offering the latest processors, advanced cameras, premium materials, and top-tier features.

Brands tracked: 30
Brands analyzed: 30
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 245
Total responses: 1,225
Top Brand Overall?
Samsung
100/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Samsung
100

Highest score on the LBA metric.

Authority Leader?
Samsung
100

Highest score on the Authority metric.

TOM Leader?
Samsung
100

Highest score on the TOM metric.

Samsung is the default answer in AI responses for Flagship Smartphones

When users ask ChatGPT, Claude, or Gemini about Flagship Smartphones, Samsung is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Google is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 30 Flagship Smartphones brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Samsung
samsung.com
 100
100
100
100
2
Google
google.com
 86
59
85
76
3
OnePlus
oneplus.com
 86
54
82
73
4
Xiaomi
xiaomi.com
 71
13
75
41
5
Apple
apple.com
 100
13
41
38
6
ROG
asus.com
 89
7
12
20
7
vivo
vivo.com
 79
1
14
11
8
OPPO
oppo.com
 75
0
10
4
9
Sony
sony.com
 85
0
19
3
10
HONOR
honor.com
 78
0
8
2
11
Huawei
huawei.com
 74
0
1
1
12
Motorola
motorola.com
 71
0
1
1
13
RedMagic
redmagic.gg
 67
0
2
1
14
B
Black Shark
blackshark.com
 63
0
0
0
15
C
CAT Phones
catphones.com
 58
0
0
0
16
Fairphone
fairphone.com
 76
0
0
0
17
HTC
htc.com
 54
0
0
0
18
Infinix
infinixmobility.com
 51
0
0
0
19
iQOO
iqoo.com
 70
0
0
0
20
Lenovo
lenovo.com
 64
0
0
0
21
Meizu
meizu.com
 52
0
0
0
22
Nokia
nokia.com
 62
0
0
0
23
Nothing
nothing.tech
 71
0
0
0
24
nubia
nubia.com
 54
0
0
0
25
POCO
po.co
 67
0
0
0
26
realme
realme.com
 59
0
0
0
27
Sharp AQUOS
sharp.com
 51
0
0
0
28
Tecno
tecno-mobile.com
 58
0
0
0
29
Vertu
vertu.com
 70
0
0
0
30
ZTE
zte.com.cn
 54
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 245 shared Flagship Smartphones prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 245 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →