Industry Report

Fast Fashion Casualwear

Mass-market apparel companies producing trend-driven, affordable denim, tees, and everyday casual pieces with rapid seasonal turnover.

Brands tracked: 39

Brands analyzed: 39

Last updated: 2026-04-23

Model: OpenAI GPT-5

Prompts: 299

Total responses: 1,540

Top Brand Overall?

Uniqlo

97/100

Highest overall AI Visibility Score in this industry.

LBA Leader?

Levi's

Highest score on the LBA metric.

Authority Leader?

Uniqlo

Highest score on the Authority metric.

TOM Leader?

Uniqlo

100

Highest score on the TOM metric.

Uniqlo is the default answer in AI responses for Fast Fashion Casualwear

When users ask ChatGPT, Claude, or Gemini about Fast Fashion Casualwear, Uniqlo is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. H&M is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

#	Brand	LBA	Authority	TOM	Overall
1	Uniqlo uniqlo.com	93	99	100	97
2	H&M hm.com	74	73	94	80
3	Zara zara.com	76	58	100	76
4	Mango mango.com	85	29	74	57
5	ASOS asos.com	78	13	48	36
6	Old Navy oldnavy.com	80	18	21	31
7	COS cos.com	80	8	35	28
8	Gap gap.com	70	14	20	27
9	Bershka bershka.com	71	4	55	26
10	Pull&Bear pullandbear.com	74	4	52	25
11	Shein shein.com	62	12	22	25
12	Forever 21 forever21.com	65	6	30	23
13	Primark primark.com	63	2	13	12
14	Target target.com	86	3	6	12
15	Everlane everlane.com	72	3	7	11
16	Abercrombie & Fitch abercrombie.com	82	0	23	3
17	Cotton On cottonon.com	75	0	21	3
18	American Eagle ae.com	76	0	5	2
19	Boohoo boohoo.com	61	0	3	1
20	C&A c-and-a.com	65	0	1	1
21	PacSun pacsun.com	78	0	2	1
22	Stradivarius stradivarius.com	68	0	2	1
23	Aeropostale aeropostale.com	58	0	0	0
24	Buck Mason buckmason.com	70	0	0	0
25	Garage garageclothing.com	60	0	0	0
26	Hollister hollisterco.com	74	0	0	0
27	J Jennyfer jennyfer.com	43	0	0	0
28	LC Waikiki lcwaikiki.com	66	0	0	0
29	Lefties lefties.com	60	0	0	0
30	Levi's levi.com	97	0	0	0
31	Mavi mavi.com	63	0	0	0
32	New Look newlook.com	68	0	0	0
33	Only only.com	67	0	0	0
34	Pepe Jeans pepejeans.com	72	0	0	0
35	Reserved reserved.com	72	0	0	0
36	R Rue21 rue21.com	59	0	0	0
37	Tally Weijl tally-weijl.com	56	0	0	0
38	Terranova terranovastyle.com	50	0	0	0
39	Vero Moda veromoda.com	82	0	0	0

Overall AI Visibility Score

Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.

Shared industry prompts

For Authority and TOM, all brands in the industry are scored against the same 299 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.

Latent Brand Association (LBA)

5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →

LLM Authority

50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →

Top of Mind (TOM)

15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →

Fast Fashion Casualwear

Uniqlo is the default answer in AI responses for Fast Fashion Casualwear

Brand Leaderboard All 39 Fast Fashion Casualwear brands ranked

How is this calculated? Methodology

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