Industry Report

Expense Management Platforms

Platforms that help companies capture, approve, and reconcile employee expenses and receipts, often integrating card feeds and accounting systems.

Brands tracked: 37

Brands analyzed: 37

Last updated: 2026-04-22

Model: OpenAI GPT-5

Prompts: 287

Total responses: 1,470

Top Brand Overall?

Ramp

94/100

Highest overall AI Visibility Score in this industry.

LBA Leader?

Ramp

Highest score on the LBA metric.

Authority Leader?

Ramp

Highest score on the Authority metric.

TOM Leader?

Ramp

100

Highest score on the TOM metric.

Ramp is the default answer in AI responses for Expense Management Platforms

When users ask ChatGPT, Claude, or Gemini about Expense Management Platforms, Ramp is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. Expensify is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

#	Brand	LBA	Authority	TOM	Overall
1	Ramp ramp.com	87	96	100	94
2	Expensify expensify.com	70	82	93	81
3	Brex brex.com	87	58	89	77
4	SAP Concur concur.com	75	52	88	70
5	Zoho zoho.com	80	46	72	64
6	Navan navan.com	70	8	27	25
7	BILL bill.com	79	7	15	21
8	Airbase airbase.com	66	3	27	17
9	Spendesk spendesk.com	61	3	15	14
10	Rydoo rydoo.com	59	2	14	12
11	Coupa coupa.com	78	1	16	11
12	Rippling rippling.com	70	1	17	11
13	Pleo pleo.io	72	0	17	8
14	Xero xero.com	72	2	2	6
15	Emburse emburse.com	67	0	20	2
16	Certify certify.com	61	0	3	1
17	Chrome River chromeriver.com	64	0	2	1
18	Mesh Payments meshpayments.com	60	0	1	1
19	Moss getmoss.com	56	0	1	1
20	Nexonia nexonia.com	57	0	1	1
21	Payhawk payhawk.com	68	0	3	1
22	Center centerexpense.com	38	0	0	0
23	Divvy getdivvy.com	71	0	0	0
24	ExpenseIn expensein.com	32	0	0	0
25	Expensya expensya.com	50	0	0	0
26	F Fraedom fraedom.com	31	0	0	0
27	Fyle fylehq.com	59	0	0	0
28	Happay happay.com	55	0	0	0
29	Mooncard mooncard.co	42	0	0	0
30	N2F n2f.com	34	0	0	0
31	NetSuite CRM netsuite.com	60	0	0	0
32	QuickBooks Live intuit.com	69	0	0	0
33	Soldo soldo.com	63	0	0	0
34	Teampay teampay.co	52	0	0	0
35	TravelBank travelbank.com	58	0	0	0
36	webexpenses webexpenses.com	53	0	0	0
37	Yokoy yokoy.ai	47	0	0	0

Overall AI Visibility Score

Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.

Shared industry prompts

For Authority and TOM, all brands in the industry are scored against the same 287 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.

Latent Brand Association (LBA)

5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →

LLM Authority

50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →

Top of Mind (TOM)

15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →

Expense Management Platforms

Ramp is the default answer in AI responses for Expense Management Platforms

Brand Leaderboard All 37 Expense Management Platforms brands ranked

How is this calculated? Methodology

Want to see your brand in this leaderboard?