Overview Leaderboard Methodology
Industry Report

Enterprise Wiki Platforms

Internal knowledge management systems designed for organizations to create, organize, and share company documentation and procedures.

Brands tracked: 30
Brands analyzed: 30
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 245
Total responses: 1,225
Top Brand Overall?
Notion
84/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Microsoft
86

Highest score on the LBA metric.

Authority Leader?
Notion
72

Highest score on the Authority metric.

TOM Leader?
Notion
96

Highest score on the TOM metric.

Notion leads the Enterprise Wiki Platforms category in AI responses

Notion is the most consistently-surfaced brand when users ask AI assistants about Enterprise Wiki Platforms, but not to the point of monopolising the conversation. Microsoft and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 30 Enterprise Wiki Platforms brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Notion
notion.so
 85
72
96
84
2
Microsoft
microsoft.com
 86
52
65
66
3
Guru
getguru.com
 77
37
83
62
4
Atlassian
atlassian.com
 83
46
48
57
5
Slab
slab.com
 71
32
59
51
6
Document360
document360.com
 66
30
51
46
7
Nuclino
nuclino.com
 65
15
38
33
8
MediaWiki
mediawiki.org
 80
6
34
26
9
XWiki
xwiki.com
 67
6
17
19
10
BookStack
bookstackapp.com
 60
5
20
18
11
Bloomfire
bloomfire.com
 65
2
12
12
12
GitBook
gitbook.com
 74
1
13
10
13
Coda
coda.io
 74
0
9
2
14
Slite
slite.com
 63
0
12
2
15
Tettra
tettra.com
 58
0
10
2
16
DokuWiki
dokuwiki.org
 78
0
2
1
17
Happeo
happeo.com
 45
0
1
1
18
Outline
getoutline.com
 59
0
3
1
19
Archbee
archbee.com
 61
0
0
0
20
BlueSpice
bluespice.com
 61
0
0
0
21
eXo Platform
exoplatform.com
 61
0
0
0
22
Helpjuice
helpjuice.com
 50
0
0
0
23
Kipwise
kipwise.com
 35
0
0
0
24
KnowledgeOwl
knowledgeowl.com
 55
0
0
0
25
Papyrs
papyrs.com
 30
0
0
0
26
ScreenSteps
screensteps.com
 41
0
0
0
27
Scribe
scribehow.com
 38
0
0
0
28
Simpplr
simpplr.com
 64
0
0
0
29
Trainual
trainual.com
 62
0
0
0
30
W
Wiki.js
wikijs.org
 75
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 245 shared Enterprise Wiki Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 245 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →