Overview Leaderboard Methodology
Industry Report

Enterprise Video Conferencing Platforms

Full-featured, scalable video meeting and webinar platforms designed for large organizations with advanced admin controls, security, and integrations.

Brands tracked: 32
Brands analyzed: 32
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 257
Total responses: 1,295
Top Brand Overall?
Microsoft
100/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Microsoft
100

Highest score on the LBA metric in this industry.

Authority Leader?
Microsoft
100

Highest score on the Authority metric in this industry.

TOM Leader?
Microsoft
100

Highest score on the TOM metric in this industry.

Microsoft is the default answer in AI responses for Enterprise Video Conferencing Platforms

Microsoft and Zoom together dominate AI responses for Enterprise Video Conferencing Platforms. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 32 Enterprise Video Conferencing Platforms brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Microsoft
microsoft.com
 100
100
100
100
2
Zoom
zoom.us
 94
100
100
98
3
Zoom Workplace
zoom.com
 87
100
100
96
4
Webex
webex.com
 85
69
79
77
5
Google
google.com
 89
52
57
64
6
RingCentral Video
ringcentral.com
 67
23
35
38
7
GoTo
goto.com
 68
7
29
26
8
ON24
on24.com
 70
7
22
24
9
GoTo Meeting
gotomeeting.com
 74
7
15
22
10
Jitsi Meet
jitsi.org
 78
8
14
22
11
GoTo Webinar
gotowebinar.com
 83
8
8
20
12
BlueJeans
bluejeans.com
 61
6
15
19
13
Adobe
adobe.com
 58
6
11
17
14
BigMarker
bigmarker.com
 62
6
10
17
15
Kaltura
kaltura.com
 71
7
7
17
16
Livestorm
livestorm.co
 67
7
8
17
17
Pexip
pexip.com
 71
7
7
17
18
WebinarJam
webinarjam.com
 63
6
6
16
19
Whereby
whereby.com
 67
7
7
16
20
Zoho
zoho.com
 67
7
7
16
21
ClickMeeting
clickmeeting.com
 61
6
6
15
22
Demio
demio.com
 59
6
6
15
23
Airmeet
airmeet.com
 57
6
6
14
24
Lifesize
lifesize.com
 57
6
6
14
25
TrueConf
trueconf.com
 55
5
5
14
26
8x8 Meet
8x8.com
 52
5
5
13
27
Intermedia AnyMeeting
intermedia.com
 52
5
5
13
28
VSee
vsee.com
 53
5
5
13
29
GlobalMeet
globalmeet.com
 45
4
4
12
30
Dialpad Sell
dialpad.com
 42
4
4
11
31
Fuze
fuze.com
 44
4
4
11
32
LoopUp
loopup.com
 40
4
4
10

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 257 shared Enterprise Video Conferencing Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 257 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →