Overview Leaderboard Methodology
Industry Report

Engagement Survey Platforms

Platforms that design, distribute, and analyze employee engagement surveys to measure workplace satisfaction and gather actionable insights.

Brands tracked: 35
Brands analyzed: 35
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 275
Total responses: 1,400
Top Brand Overall?
Culture Amp
87/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Qualtrics
83

Highest score on the LBA metric in this industry.

Authority Leader?
Culture Amp
89

Highest score on the Authority metric in this industry.

TOM Leader?
Culture Amp
100

Highest score on the TOM metric in this industry.

Culture Amp is the default answer in AI responses for Engagement Survey Platforms

Culture Amp and Qualtrics together dominate AI responses for Engagement Survey Platforms. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 35 Engagement Survey Platforms brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Culture Amp
cultureamp.com
 73
89
100
87
2
Qualtrics
qualtrics.com
 83
75
100
86
3
Lattice
lattice.com
 80
39
74
62
4
SurveyMonkey
surveymonkey.com
 80
22
72
51
5
Peakon
peakon.com
 72
19
79
49
6
15Five
15five.com
 70
24
62
48
7
Workday
workday.com
 63
21
79
48
8
Officevibe
officevibe.com
 73
33
32
43
9
Microsoft
microsoft.com
 79
15
50
40
10
Leapsome
leapsome.com
 69
11
57
37
11
Glint
glintinc.com
 66
10
60
36
12
Workleap
workleap.com
 65
16
7
21
13
Achievers
achievers.com
 72
7
7
18
14
Google
google.com
 75
7
7
18
15
SurveySparrow
surveysparrow.com
 72
7
7
17
16
TINYpulse
tinypulse.com
 59
6
10
17
17
Quantum Workplace
quantumworkplace.com
 66
7
7
16
18
Energage
energage.com
 61
6
6
15
19
Perceptyx
perceptyx.com
 60
6
6
15
20
Vantage Circle
vantagecircle.com
 58
6
6
14
21
Winningtemp
winningtemp.com
 49
5
5
13
22
Engagedly
engagedly.com
 48
5
5
12
23
WorkTango
worktango.com
 33
3
11
12
24
CultureMonkey
culturemonkey.io
 44
4
4
11
25
Effectory
effectory.com
 42
4
4
11
26
Hive HR
hive.hr
 33
3
3
9
27
People Insight
peopleinsight.co.uk
 33
3
3
9
28
Synergita
synergita.com
 34
3
3
9
29
W
Waggl
waggl.com
 36
4
4
9
30
Weekdone
weekdone.com
 36
4
4
9
31
People Element
peopleelement.com
 28
3
3
8
32
WorkBuzz
workbuzz.com
 29
3
3
8
33
Supermood
supermood.com
 25
3
3
7
34
Teamgage
teamgage.com
 11
1
1
3
35
Macorva
macorva.com
 6
1
1
2

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 275 shared Engagement Survey Platforms prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 275 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →