Overview Leaderboard Methodology
Industry Report

Energy Drinks

Caffeinated, stimulant-containing beverages marketed to boost energy, alertness, and performance, available in various flavors and formulations.

Brands tracked: 31
Brands analyzed: 31
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 251
Total responses: 1,260
Top Brand Overall?
Celsius
81/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Red Bull
94

Highest score on the LBA metric in this industry.

Authority Leader?
Celsius
77

Highest score on the Authority metric in this industry.

TOM Leader?
Celsius
89

Highest score on the TOM metric in this industry.

Celsius leads the Energy Drinks category in AI responses

Celsius is the most consistently-surfaced brand when users ask AI assistants about Energy Drinks, but not to the point of monopolising the conversation. Red Bull and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 31 Energy Drinks brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Celsius
celsius.com
 77
77
89
81
2
Red Bull
redbull.com
 94
72
65
76
3
Alani Nu
alaninu.com
 77
31
51
50
4
Ghost Energy
ghostlifestyle.com
 83
17
72
48
5
Reign
reignbodyfuel.com
 67
13
72
42
6
Bang Energy
bangenergy.com
 68
10
57
36
7
C4 Energy
c4energy.com
 69
7
45
30
8
Rockstar Energy
rockstarenergy.com
 68
7
23
24
9
5-hour Energy
5hourenergy.com
 64
6
22
23
10
Zevia Energy
zevia.com
 55
5
19
20
11
Nocco
nocco.com
 67
7
7
17
12
G Fuel
gfuel.com
 66
7
7
16
13
Lucozade Energy
lucozade.com
 64
6
6
16
14
Z
ZOA
drinkzoa.com
 52
5
10
16
15
Bawls
bawls.com
 62
6
6
15
16
Hell Energy
hellenergy.com
 61
6
6
15
17
Monster Java
monsterenergy.com
 59
6
6
15
18
NOS Energy
drinknos.com
 59
6
6
15
19
Prime Energy
drinkprime.com
 56
6
8
15
20
Bucked Up
buckedup.com
 54
5
5
14
21
F
Full Throttle
fullthrottle.com
 55
5
5
14
22
Gorilla Mind
gorillamind.com
 58
6
6
14
23
Venom Energy
venomenergy.com
 54
5
5
14
24
C
Carabao
carabaoenergy.com
 52
5
5
13
25
Guru
getguru.com
 51
5
5
13
26
Tenzing
tenzingnaturalenergy.com
 51
5
5
13
27
XS Energy
xsenergy.com
 54
5
5
13
28
B
Burn
burnenergydrink.com
 46
5
5
12
29
Sneak
sneakenergy.com
 46
5
5
12
30
Aspire
aspire.io
 42
4
4
11
31
Relentless
relentlessenergy.com
 45
4
4
11

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 251 shared Energy Drinks prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 251 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →