Overview Leaderboard Methodology
Industry Report

Employee Feedback & Engagement Tools

Platforms that gather continuous employee feedback, run engagement surveys, and provide insights to improve workplace culture and retention.

Brands tracked: 38
Brands analyzed: 38
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 293
Total responses: 1,504
Top Brand Overall?
Culture Amp
86/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Lattice
94

Highest score on the LBA metric in this industry.

Authority Leader?
Culture Amp
76

Highest score on the Authority metric in this industry.

TOM Leader?
Culture Amp
100

Highest score on the TOM metric in this industry.

Culture Amp is the default answer in AI responses for Employee Feedback & Engagement Tools

Culture Amp and Qualtrics together dominate AI responses for Employee Feedback & Engagement Tools. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 38 Employee Feedback & Engagement Tools brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Culture Amp
cultureamp.com
 82
76
100
86
2
Qualtrics
qualtrics.com
 81
60
100
79
3
Lattice
lattice.com
 94
47
79
70
4
15Five
15five.com
 74
38
75
60
5
Officevibe
officevibe.com
 73
41
65
58
6
Microsoft
microsoft.com
 90
26
37
45
7
Peakon
peakon.com
 77
18
56
44
8
SurveyMonkey
surveymonkey.com
 83
10
70
42
9
Workday
workday.com
 69
18
56
42
10
Leapsome
leapsome.com
 77
13
53
39
11
Glint
glintinc.com
 67
15
44
36
12
TINYpulse
tinypulse.com
 58
6
27
23
13
Slack
slack.com
 82
8
8
20
14
Workleap
workleap.com
 52
10
11
19
15
Bonusly
bonus.ly
 74
7
7
18
16
Achievers
achievers.com
 69
7
7
17
17
Energage
energage.com
 63
6
6
16
18
Motivosity
motivosity.com
 65
6
6
16
19
Quantum Workplace
quantumworkplace.com
 61
6
6
15
20
Vantage Circle
vantagecircle.com
 59
6
6
15
21
Engagedly
engagedly.com
 56
6
6
14
22
Perceptyx
perceptyx.com
 56
6
6
14
23
WorkTango
worktango.com
 43
4
11
14
24
Effectory
effectory.com
 52
5
5
13
25
Winningtemp
winningtemp.com
 50
5
5
13
26
Kudos
kudos.com
 45
4
4
11
27
Polly
polly.ai
 43
4
4
11
28
Weekdone
weekdone.com
 44
4
4
11
29
Hive HR
hive.hr
 33
3
3
9
30
People Element
peopleelement.com
 33
3
3
9
31
Primalogik
primalogik.com
 32
3
3
9
32
Synergita
synergita.com
 34
3
3
9
33
Tap My Back
tapmyback.com
 35
3
3
9
34
Javelo
javelo.io
 28
3
3
8
35
Supermood
supermood.com
 29
3
3
8
36
WorkBuzz
workbuzz.com
 24
2
2
7
37
Teamgage
teamgage.com
 22
2
2
6
38
Thymometrics
thymometrics.com
 0
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 293 shared Employee Feedback & Engagement Tools prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 293 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →