Electric Shavers & Trimmers
Corded and cordless electric razors, foil and rotary shavers, and multi-purpose trimmers for dry and wet grooming of facial hair.
Braun is the default answer in AI responses for Electric Shavers & Trimmers
Braun and Philips Norelco together dominate AI responses for Electric Shavers & Trimmers. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.
Brand Leaderboard All 31 Electric Shavers & Trimmers brands ranked
Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Braun
braunhousehold.com
|
84 | 91 | 100 | 91 |
| 2 |
 Philips Norelco
philips.com
|
84 | 95 | 87 | 89 |
| 3 |
 Remington
remingtonproducts.com
|
71 | 7 | 53 | 33 |
| 4 |
 Wahl
wahl.com
|
71 | 7 | 42 | 30 |
| 5 |
 Andis
andis.com
|
71 | 7 | 32 | 27 |
| 6 |
 Manscaped
manscaped.com
|
77 | 8 | 8 | 19 |
| 7 |
 BaBylissPRO
babylisspro.com
|
64 | 6 | 6 | 16 |
| 8 |
 Gillette
gillette.com
|
67 | 7 | 7 | 16 |
| 9 |
 Bevel
getbevel.com
|
59 | 6 | 6 | 15 |
| 10 |
 Skull Shaver
skullshaver.com
|
61 | 6 | 6 | 15 |
| 11 |
 ConairMAN
conair.com
|
45 | 5 | 5 | 12 |
| 12 |
 Enchen
enchen.cn
|
41 | 4 | 4 | 11 |
| 13 |
F
Flyco
flyco.com
|
42 | 4 | 4 | 11 |
| 14 |
 Brio
briopg.com
|
39 | 4 | 4 | 10 |
| 15 |
J
JRL
jrlusa.com
|
38 | 4 | 4 | 10 |
| 16 |
 Moser
moserpro.com
|
39 | 4 | 4 | 10 |
| 17 |
 Kemei
kemei.com
|
32 | 3 | 3 | 9 |
| 18 |
M
MicroTouch
microtouchsolo.com
|
35 | 4 | 4 | 9 |
| 19 |
 Hatteker
hatteker.com
|
30 | 3 | 3 | 8 |
| 20 |
 Oster
oster.com
|
31 | 3 | 3 | 8 |
| 21 |
V
VGR
vgrhome.com
|
31 | 3 | 3 | 8 |
| 22 |
 StyleCraft
stylecraftus.com
|
26 | 3 | 3 | 7 |
| 23 |
 SweetLF
sweetlf.com
|
27 | 3 | 3 | 7 |
| 24 |
 Meridian
meridiangrooming.com
|
21 | 2 | 2 | 6 |
| 25 |
 SUPRENT
suprent.com
|
22 | 2 | 2 | 6 |
| 26 |
S
Surker
surker.com
|
20 | 2 | 2 | 6 |
| 27 |
 TPOB
tpob.co.uk
|
22 | 2 | 2 | 6 |
| 28 |
D
Dingling
dingling.cn
|
16 | 2 | 2 | 5 |
| 29 |
W
Wmark
wmark.com
|
13 | 1 | 1 | 4 |
| 30 |
 Toughbook
panasonic.com
|
8 | 1 | 1 | 3 |
| 31 |
 Gamma
gamma.app
|
2 | 0 | 0 | 1 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 251 shared Electric Shavers & Trimmers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →