Overview Leaderboard Methodology
Industry Report

Electric Shavers & Trimmers

Corded and cordless electric razors, foil and rotary shavers, and multi-purpose trimmers for dry and wet grooming of facial hair.

Brands tracked: 31
Brands analyzed: 31
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 251
Total responses: 1,260
Top Brand Overall?
Braun
91/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Braun
84

Highest score on the LBA metric.

Authority Leader?
Philips Norelco
95

Highest score on the Authority metric.

TOM Leader?
Braun
100

Highest score on the TOM metric.

Braun is the default answer in AI responses for Electric Shavers & Trimmers

Braun and Philips Norelco together dominate AI responses for Electric Shavers & Trimmers. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 31 Electric Shavers & Trimmers brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Braun
braunhousehold.com
 84
91
100
91
2
Philips Norelco
philips.com
 84
95
87
89
3
Wahl
wahl.com
 71
4
42
23
4
Andis
andis.com
 71
3
32
19
5
Remington
remingtonproducts.com
 71
1
53
14
6
Skull Shaver
skullshaver.com
 61
0
6
2
7
BaBylissPRO
babylisspro.com
 64
0
2
1
8
Bevel
getbevel.com
 59
0
0
0
9
Brio
briopg.com
 39
0
0
0
10
ConairMAN
conair.com
 45
0
0
0
11
D
Dingling
dingling.cn
 16
0
0
0
12
Enchen
enchen.cn
 41
0
0
0
13
F
Flyco
flyco.com
 42
0
0
0
14
Gamma
gamma.app
 2
0
0
0
15
Gillette
gillette.com
 67
0
0
0
16
Hatteker
hatteker.com
 30
0
0
0
17
J
JRL
jrlusa.com
 38
0
0
0
18
Kemei
kemei.com
 32
0
0
0
19
Manscaped
manscaped.com
 77
0
0
0
20
Meridian
meridiangrooming.com
 21
0
0
0
21
M
MicroTouch
microtouchsolo.com
 35
0
0
0
22
Moser
moserpro.com
 39
0
0
0
23
Oster
oster.com
 31
0
0
0
24
StyleCraft
stylecraftus.com
 26
0
0
0
25
SUPRENT
suprent.com
 22
0
0
0
26
S
Surker
surker.com
 20
0
0
0
27
SweetLF
sweetlf.com
 27
0
0
0
28
Toughbook
panasonic.com
 8
0
0
0
29
TPOB
tpob.co.uk
 22
0
0
0
30
V
VGR
vgrhome.com
 31
0
0
0
31
W
Wmark
wmark.com
 13
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 251 shared Electric Shavers & Trimmers prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 251 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →