Overview Leaderboard Methodology
Industry Report

Dishwashing Products

Manual and automatic dishwashing detergents, rinse aids, and related products for cleaning dishes, glassware, and cookware.

Brands tracked: 33
Brands analyzed: 33
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 263
Total responses: 1,330
Top Brand Overall?
Dawn
65/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Cascade Platinum Plus
81

Highest score on the LBA metric in this industry.

Authority Leader?
Cascade
62

Highest score on the Authority metric in this industry.

TOM Leader?
Dawn
100

Highest score on the TOM metric in this industry.

Dishwashing Products has no dominant brand in AI responses

Dawn is the top-ranked brand here, but its overall score of 65 reflects a competitive field rather than a dominant player. AI assistants answer category questions about Dishwashing Products with varied recommendations from query to query - users get a different set of suggestions each time. This is the kind of category where mid-tier brands still have room to move up.

Brand Leaderboard All 33 Dishwashing Products brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Dawn
dawn-dish.com
 79
33
100
65
2
Cascade
cascade.app
 79
62
44
60
3
Seventh Generation
seventhgeneration.com
 77
33
82
60
4
Finish
finishdishwashing.com
 72
57
43
56
5
Palmolive
palmolive.com
 68
7
79
36
6
Cascade Platinum Plus
cascadeclean.com
 81
28
15
34
7
Fairy
fairy.co.uk
 78
8
43
32
8
Method
methodproducts.com
 78
8
35
30
9
ECOS
ecos.com
 69
9
16
23
10
Ecover
ecover.com
 69
7
21
23
11
Ajax
ajaxclean.com
 59
6
17
20
12
Frosch
frosch.de
 70
7
7
17
13
Mrs. Meyer's
mrsmeyers.com
 71
7
7
17
14
Puracy
puracy.com
 66
7
8
17
15
Attitude
livingattitude.com
 54
5
11
16
16
Blueland
blueland.com
 66
7
7
16
17
J
Joy
joydishwashing.com
 64
6
6
16
18
Pril
pril.de
 63
6
6
16
19
Somat
somat.de
 66
7
7
16
20
The Pink Stuff
thepinkstuff.com
 65
6
6
16
21
Astonish
astonish.co.uk
 62
6
6
15
22
Bio-D
biod.co.uk
 61
6
6
15
23
Dropps
dropps.com
 61
6
6
15
24
Lemi Shine
lemishine.com
 58
6
6
15
25
Sunlight
sunlight.co.za
 63
6
6
15
26
Better Life
cleanhappens.com
 56
6
6
14
27
M
Mama Lemon
mamalemon.com.ph
 56
6
6
14
28
Morning Fresh
morningfresh.com.au
 57
6
6
14
29
I
If You Care
ifyoucare.com
 53
5
5
13
30
Molly's Suds
mollyssuds.com
 51
5
5
13
31
Cleancult
cleancult.com
 47
5
5
12
32
Grab Green
grabgreenhome.com
 45
4
4
11
33
Axion
axion.com.mx
 36
4
4
9

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 263 shared Dishwashing Products prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 263 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →