Overview Leaderboard Methodology
Industry Report

Digital Game Stores

Online storefronts that sell and distribute downloadable PC and console games, often offering storefront libraries, seasonal sales, and DRM management.

Brands tracked: 32
Brands analyzed: 32
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 257
Total responses: 1,295
Top Brand Overall?
Steam
98/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Microsoft
97

Highest score on the LBA metric in this industry.

Authority Leader?
Steam
100

Highest score on the Authority metric in this industry.

TOM Leader?
Steam
100

Highest score on the TOM metric in this industry.

Steam is the default answer in AI responses for Digital Game Stores

When users ask ChatGPT, Claude, or Gemini about Digital Game Stores, Steam is the brand that surfaces first - unprompted, consistently, and usually at the top of any list the model generates. GOG is a close second, but the gap between them is meaningful. If you're competing in this space and you're not in the top handful, you're effectively invisible to AI-driven discovery.

Brand Leaderboard All 32 Digital Game Stores brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Steam
steampowered.com
 94
100
100
98
2
GOG
gog.com
 72
61
82
71
3
Microsoft
microsoft.com
 97
45
72
68
4
Epic Games Store
epicgames.com
 65
51
81
65
5
Xbox Store
xbox.com
 77
29
70
54
6
Humble
humblebundle.com
 80
21
59
47
7
PlayStation Store
playstation.com
 74
25
46
44
8
Fanatical
fanatical.com
 65
24
40
40
9
Nintendo eShop
nintendo.com
 61
22
44
39
10
Green Man Gaming
greenmangaming.com
 61
14
38
33
11
itch.io
itch.io
 81
11
34
32
12
EA app
ea.com
 61
6
37
26
13
Ubisoft Store
ubisoft.com
 56
6
36
25
14
Battle.net
battle.net
 69
7
15
21
15
Amazon
amazon.com
 67
7
7
17
16
Eneba
eneba.com
 60
6
6
15
17
Instant Gaming
instant-gaming.com
 61
6
6
15
18
CDKeys
cdkeys.com
 58
6
6
14
19
Gamesplanet
gamesplanet.com
 57
6
6
14
20
IndieGala
indiegala.com
 54
5
5
14
21
Nuuvem
nuuvem.com
 55
6
6
14
22
GamersGate
gamersgate.com
 48
5
5
12
23
Kinguin
kinguin.net
 48
5
5
12
24
MacGameStore
macgamestore.com
 45
5
5
12
25
GameBillet
gamebillet.com
 38
4
4
10
26
MMOGA
mmoga.com
 39
4
4
10
27
DLGamer
dlgamer.com
 28
3
3
8
28
Voidu
voidu.com
 25
3
3
7
29
2Game
2game.com
 22
2
2
6
30
Gamesload
gamesload.de
 8
1
1
3
31
JoyBuggy
joybuggy.com
 0
0
0
0
32
WinGameStore
wingamestore.com
 1
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 257 shared Digital Game Stores prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 257 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →