Designer Fragrances
Fragrances created and marketed by major luxury fashion houses, typically sold at department stores and brand boutiques.
Dior leads the Designer Fragrances category in AI responses
Dior is the most consistently-surfaced brand when users ask AI assistants about Designer Fragrances, but not to the point of monopolising the conversation. Chanel and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.
Brand Leaderboard All 35 Designer Fragrances brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Dior
dior.com
|
85 | 61 | 100 | 80 |
| 2 |
 Chanel
chanel.com
|
93 | 42 | 100 | 73 |
| 3 |
 Prada
prada.com
|
96 | 18 | 63 | 47 |
| 4 |
 Versace
versace.com
|
94 | 11 | 53 | 38 |
| 5 |
 Yves Saint Laurent
yslbeauty.com
|
95 | 6 | 66 | 34 |
| 6 |
 Saint Laurent
ysl.com
|
87 | 6 | 66 | 33 |
| 7 |
 Giorgio Armani
armanibeauty.com
|
87 | 5 | 57 | 29 |
| 8 |
 Maison Francis Kurkdjian
maisonfranciskurkdjian.com
|
89 | 7 | 22 | 24 |
| 9 |
 Tom Ford
tomford.com
|
87 | 2 | 61 | 23 |
| 10 |
 Hermès
hermes.com
|
94 | 1 | 36 | 17 |
| 11 |
 Calvin Klein
calvinklein.com
|
83 | 7 | 5 | 14 |
| 12 |
 Burberry
burberry.com
|
74 | 2 | 8 | 11 |
| 13 |
 Maison Margiela
maisonmargiela.com
|
86 | 1 | 12 | 10 |
| 14 |
 Marc Jacobs
marcjacobs.com
|
84 | 1 | 7 | 8 |
| 15 |
 Valentino
valentino.com
|
76 | 0 | 22 | 7 |
| 16 |
 Givenchy
givenchy.com
|
79 | 0 | 24 | 3 |
| 17 |
 Jean Paul Gaultier
jeanpaulgaultier.com
|
94 | 0 | 17 | 3 |
| 18 |
 Azzaro
azzaro.com
|
73 | 0 | 7 | 2 |
| 19 |
 Carolina Herrera
carolinaherrera.com
|
80 | 0 | 13 | 2 |
| 20 |
 Gucci
gucci.com
|
90 | 0 | 17 | 2 |
| 21 |
 Lancôme
lancome.com
|
81 | 0 | 19 | 2 |
| 22 |
 Rabanne
rabanne.com
|
86 | 0 | 8 | 2 |
| 23 |
 Chloé
chloe.com
|
77 | 0 | 1 | 1 |
| 24 |
 Narciso Rodriguez
narcisorodriguez.com
|
84 | 0 | 2 | 1 |
| 25 |
 Viktor&Rolf
viktor-rolf.com
|
87 | 0 | 1 | 1 |
| 26 |
 Bulgari
bulgari.com
|
93 | 0 | 0 | 0 |
| 27 |
 Dolce&Gabbana
dolcegabbana.com
|
89 | 0 | 0 | 0 |
| 28 |
 Elie Saab
eliesaab.com
|
79 | 0 | 0 | 0 |
| 29 |
 Emporio Armani
armani.com
|
87 | 0 | 0 | 0 |
| 30 |
 Issey Miyake
isseymiyake.com
|
89 | 0 | 0 | 0 |
| 31 |
 Jimmy Choo
jimmychoo.com
|
80 | 0 | 0 | 0 |
| 32 |
 Loewe
loewe.com
|
82 | 0 | 0 | 0 |
| 33 |
 Mugler
mugler.com
|
84 | 0 | 0 | 0 |
| 34 |
 Oscar de la Renta
oscardelarenta.com
|
85 | 0 | 0 | 0 |
| 35 |
 Zadig&Voltaire
zadig-et-voltaire.com
|
75 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 275 shared Designer Fragrances prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →