Designer Casual Lines
High-fashion houses and designer-led brands that offer elevated casualwear collections—jeans, tees, and relaxed staples—positioned at premium price points.
Designer Casual Lines is a highly fragmented category in AI responses
Even the top-ranked brand (The Row at 52/100) is mentioned inconsistently when users ask AI assistants about Designer Casual Lines. Only 2 brands in this category scored above 40. Categories often land here for two reasons: the space is dominated by local or niche players no single AI model has strong training on, or it's a services-heavy category (agencies, consultants) where AI assistants tend not to name specific brands regardless of reputation.
Brand Leaderboard All 44 Designer Casual Lines brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 The Row
therow.com
|
95 | 26 | 56 | 52 |
| 2 |
 A.P.C.
apc.fr
|
82 | 18 | 52 | 43 |
| 3 |
 Brunello Cucinelli
brunellocucinelli.com
|
99 | 12 | 49 | 39 |
| 4 |
 Loro Piana
loropiana.com
|
89 | 13 | 52 | 39 |
| 5 |
 Theory
theory.com
|
84 | 16 | 16 | 28 |
| 6 |
 Acne Studios
acnestudios.com
|
88 | 6 | 37 | 27 |
| 7 |
 COS
cos.com
|
84 | 16 | 7 | 21 |
| 8 |
 James Perse
jamesperse.com
|
80 | 5 | 20 | 20 |
| 9 |
 Rag & Bone
rag-bone.com
|
81 | 5 | 20 | 20 |
| 10 |
 Stone Island
stoneisland.com
|
85 | 3 | 32 | 20 |
| 11 |
 Sunspel
sunspel.com
|
76 | 6 | 17 | 20 |
| 12 |
 Tom Ford
tomford.com
|
91 | 3 | 27 | 19 |
| 13 |
 Todd Snyder
toddsnyder.com
|
86 | 4 | 17 | 18 |
| 14 |
 Buck Mason
buckmason.com
|
72 | 8 | 8 | 17 |
| 15 |
 Toteme
toteme.com
|
79 | 5 | 2 | 10 |
| 16 |
 FRAME
frame-store.com
|
85 | 0 | 10 | 7 |
| 17 |
 Vince
vince.com
|
84 | 1 | 5 | 7 |
| 18 |
Z
Zegna
zegna.com
|
86 | 0 | 25 | 6 |
| 19 |
 Tommy Hilfiger
tommy.com
|
89 | 0 | 17 | 3 |
| 20 |
 Khaite
khaite.com
|
83 | 0 | 12 | 2 |
| 21 |
 Off-White
off---white.com
|
80 | 0 | 14 | 2 |
| 22 |
 7 For All Mankind
7forallmankind.com
|
82 | 0 | 1 | 1 |
| 23 |
 AG Jeans
agjeans.com
|
83 | 0 | 2 | 1 |
| 24 |
 AGOLDE
agolde.com
|
72 | 0 | 1 | 1 |
| 25 |
C
Citizens of Humanity
citizensofhumanity.com
|
90 | 0 | 3 | 1 |
| 26 |
 Ksubi
ksubi.com
|
76 | 0 | 1 | 1 |
| 27 |
 Nili Lotan
nililotan.com
|
80 | 0 | 2 | 1 |
| 28 |
 Nudie Jeans
nudiejeans.com
|
81 | 0 | 1 | 1 |
| 29 |
 True Religion
truereligion.com
|
73 | 0 | 1 | 1 |
| 30 |
 AMO
amodenim.com
|
42 | 0 | 0 | 0 |
| 31 |
 Closed
closed.com
|
77 | 0 | 0 | 0 |
| 32 |
 DL1961
dl1961.com
|
73 | 0 | 0 | 0 |
| 33 |
 Helmut Lang
helmutlang.com
|
86 | 0 | 0 | 0 |
| 34 |
 Hudson Jeans
hudsonjeans.com
|
73 | 0 | 0 | 0 |
| 35 |
 Jacob Cohën
jacobcohen.com
|
78 | 0 | 0 | 0 |
| 36 |
 Jeanerica
jeanerica.com
|
43 | 0 | 0 | 0 |
| 37 |
 Joe's Jeans
joesjeans.com
|
78 | 0 | 0 | 0 |
| 38 |
 L'AGENCE
lagencefashion.com
|
81 | 0 | 0 | 0 |
| 39 |
 Mother
motherdenim.com
|
77 | 0 | 0 | 0 |
| 40 |
 Moussy Vintage
moussy-global.com
|
68 | 0 | 0 | 0 |
| 41 |
 PAIGE
paige.com
|
78 | 0 | 0 | 0 |
| 42 |
R
RE/DONE
redone.com
|
74 | 0 | 0 | 0 |
| 43 |
 SLVRLAKE
slvrlake.com
|
53 | 0 | 0 | 0 |
| 44 |
S
Still Here
stillhere.nyc
|
45 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 329 shared Designer Casual Lines prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →