Overview Leaderboard Methodology
Industry Report

Designer Casual Lines

High-fashion houses and designer-led brands that offer elevated casualwear collections—jeans, tees, and relaxed staples—positioned at premium price points.

Brands tracked: 44
Brands analyzed: 44
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 329
Total responses: 1,715
Top Brand Overall?
The Row
53/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Brunello Cucinelli
99

Highest score on the LBA metric in this industry.

Authority Leader?
The Row
26

Highest score on the Authority metric in this industry.

TOM Leader?
The Row
56

Highest score on the TOM metric in this industry.

Designer Casual Lines is a highly fragmented category in AI responses

Even the top-ranked brand (The Row at 53/100) is mentioned inconsistently when users ask AI assistants about Designer Casual Lines. Only 4 brands in this category scored above 40. Categories often land here for two reasons: the space is dominated by local or niche players no single AI model has strong training on, or it's a services-heavy category (agencies, consultants) where AI assistants tend not to name specific brands regardless of reputation.

Brand Leaderboard All 44 Designer Casual Lines brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
The Row
therow.com
 95
26
56
53
2
A.P.C.
apc.fr
 82
18
52
44
3
Brunello Cucinelli
brunellocucinelli.com
 99
12
49
41
4
Loro Piana
loropiana.com
 89
13
52
41
5
Acne Studios
acnestudios.com
 88
9
37
33
6
Stone Island
stoneisland.com
 85
8
32
31
7
Tom Ford
tomford.com
 91
9
27
30
8
Theory
theory.com
 84
16
16
29
9
Zegna
zegna.com
 86
9
25
28
10
Rag & Bone
rag-bone.com
 81
8
20
26
11
Tommy Hilfiger
tommy.com
 89
9
17
26
12
James Perse
jamesperse.com
 80
8
20
25
13
Todd Snyder
toddsnyder.com
 86
9
17
25
14
COS
cos.com
 84
16
8
24
15
Off-White
off---white.com
 80
8
14
23
16
Sunspel
sunspel.com
 76
8
17
23
17
C
Citizens of Humanity
citizensofhumanity.com
 90
9
9
22
18
Khaite
khaite.com
 83
8
12
22
19
FRAME
frame-store.com
 85
9
10
21
20
Helmut Lang
helmutlang.com
 86
9
9
21
21
7 For All Mankind
7forallmankind.com
 82
8
8
20
22
AG Jeans
agjeans.com
 83
8
8
20
23
Nudie Jeans
nudiejeans.com
 81
8
8
20
24
Vince
vince.com
 84
8
8
20
25
Buck Mason
buckmason.com
 72
8
8
19
26
Closed
closed.com
 77
8
8
19
27
Jacob Cohën
jacobcohen.com
 78
8
8
19
28
Joe's Jeans
joesjeans.com
 78
8
8
19
29
Ksubi
ksubi.com
 76
8
8
19
30
L'AGENCE
lagencefashion.com
 81
8
8
19
31
Mother
motherdenim.com
 77
8
8
19
32
Nili Lotan
nililotan.com
 80
8
8
19
33
PAIGE
paige.com
 78
8
8
19
34
Toteme
toteme.com
 79
8
8
19
35
AGOLDE
agolde.com
 72
7
7
18
36
DL1961
dl1961.com
 73
7
7
18
37
Hudson Jeans
hudsonjeans.com
 73
7
7
18
38
R
RE/DONE
redone.com
 74
7
7
18
39
True Religion
truereligion.com
 73
7
7
18
40
Moussy Vintage
moussy-global.com
 68
7
7
17
41
SLVRLAKE
slvrlake.com
 53
5
5
13
42
S
Still Here
stillhere.nyc
 45
5
5
12
43
AMO
amodenim.com
 42
4
4
11
44
Jeanerica
jeanerica.com
 43
4
4
11

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 329 shared Designer Casual Lines prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 329 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →