Dermocosmetic Anti-Aging Serums
Advanced serums targeting signs of aging—such as wrinkles, loss of firmness, and hyperpigmentation—sold by clinically positioned skincare brands and often recommended by dermatologists.
La Roche-Posay leads the Dermocosmetic Anti-Aging Serums category in AI responses
La Roche-Posay is the most consistently-surfaced brand when users ask AI assistants about Dermocosmetic Anti-Aging Serums, but not to the point of monopolising the conversation. SkinCeuticals and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.
Brand Leaderboard All 42 Dermocosmetic Anti-Aging Serums brands ranked
Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 La Roche-Posay
laroche-posay.us
|
95 | 56 | 90 | 78 |
| 2 |
 SkinCeuticals
skinceuticals.com
|
85 | 48 | 100 | 75 |
| 3 |
 The Ordinary
theordinary.com
|
79 | 60 | 83 | 73 |
| 4 |
 Paula’s Choice
paulaschoice.com
|
91 | 28 | 69 | 57 |
| 5 |
 RoC
rocskincare.com
|
72 | 12 | 64 | 40 |
| 6 |
 CeraVe
cerave.com
|
88 | 52 | 9 | 37 |
| 7 |
 Timeless
timelessha.com
|
73 | 10 | 44 | 34 |
| 8 |
 Drunk Elephant
drunkelephant.com
|
83 | 8 | 42 | 33 |
| 9 |
 Vichy
vichy.com
|
85 | 8 | 38 | 32 |
| 10 |
 Estée Lauder
esteelauder.com
|
91 | 9 | 27 | 30 |
| 11 |
 Olay
olay.com
|
80 | 10 | 28 | 29 |
| 12 |
 The Inkey List
theinkeylist.com
|
73 | 7 | 20 | 24 |
| 13 |
 SkinMedica
skinmedica.com
|
82 | 8 | 15 | 23 |
| 14 |
 Dr. Dennis Gross
drdennisgross.com
|
86 | 9 | 9 | 21 |
| 15 |
 Naturium
naturium.com
|
60 | 6 | 18 | 21 |
| 16 |
 Murad
murad.com
|
83 | 8 | 8 | 20 |
| 17 |
 Sunday Riley
sundayriley.com
|
85 | 8 | 8 | 20 |
| 18 |
 Avène
eau-thermale-avene.com
|
77 | 8 | 8 | 19 |
| 19 |
 Differin
differin.com
|
55 | 6 | 18 | 19 |
| 20 |
 Eucerin
eucerin.com
|
80 | 8 | 8 | 19 |
| 21 |
 Filorga
filorga.com
|
77 | 8 | 8 | 19 |
| 22 |
 Jan Marini Skin Research
janmarini.com
|
77 | 8 | 8 | 19 |
| 23 |
 Medik8
medik8.com
|
80 | 8 | 8 | 19 |
| 24 |
 Obagi
obagi.com
|
79 | 8 | 8 | 19 |
| 25 |
 PCA Skin
pcaskin.com
|
77 | 8 | 8 | 19 |
| 26 |
 Revision Skincare
revisionskincare.com
|
77 | 8 | 8 | 19 |
| 27 |
 StriVectin
strivectin.com
|
77 | 8 | 8 | 19 |
| 28 |
 ISDIN
isdin.com
|
74 | 7 | 7 | 18 |
| 29 |
 Bioeffect
bioeffect.com
|
70 | 7 | 7 | 17 |
| 30 |
 Exuviance
exuviance.com
|
71 | 7 | 7 | 17 |
| 31 |
 NeoStrata
neostrata.com
|
71 | 7 | 7 | 17 |
| 32 |
 Alastin Skincare
alastin.com
|
66 | 7 | 7 | 16 |
| 33 |
I
Institut Esthederm
institut-esthederm.com
|
64 | 6 | 6 | 16 |
| 34 |
 MartiDerm
martiderm.com
|
65 | 6 | 6 | 16 |
| 35 |
 Mesoestetic
mesoestetic.com
|
65 | 7 | 7 | 16 |
| 36 |
 Sesderma
sesderma.com
|
67 | 7 | 7 | 16 |
| 37 |
 SVR
svr.com
|
66 | 7 | 7 | 16 |
| 38 |
 Uriage
uriage.com
|
62 | 6 | 6 | 15 |
| 39 |
 Teoxane
teoxane.com
|
57 | 6 | 6 | 14 |
| 40 |
E
Endocare
endocare.com
|
52 | 5 | 5 | 13 |
| 41 |
 Dermaceutic
dermaceutic.com
|
49 | 5 | 5 | 12 |
| 42 |
 La Roche-Posay Kerium
laroche-posay.com
|
34 | 3 | 3 | 9 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 317 shared Dermocosmetic Anti-Aging Serums prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →