Overview Leaderboard Methodology
Industry Report

CRM Software

Customer relationship management platforms for sales pipelines, contact tracking, and revenue ops.

Brands tracked: 33
Brands analyzed: 33
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 263
Total responses: 1,330
Top Brand Overall?
HubSpot
95/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Salesforce
100

Highest score on the LBA metric.

Authority Leader?
HubSpot
100

Highest score on the Authority metric.

TOM Leader?
HubSpot
100

Highest score on the TOM metric.

HubSpot is the default answer in AI responses for CRM Software

HubSpot and Salesforce together dominate AI responses for CRM Software. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 33 CRM Software brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
HubSpot
hubspot.com
 85
100
100
95
2
Salesforce
salesforce.com
 100
84
100
94
3
Zoho
zoho.com
 79
62
83
74
4
Pipedrive
pipedrive.com
 81
58
82
73
5
Microsoft
microsoft.com
 97
19
70
51
6
Close
close.com
 76
2
3
7
7
Freshworks
freshworks.com
 76
0
21
3
8
Oracle
oracle.com
 84
0
30
3
9
Zendesk
zendesk.com
 81
0
23
3
10
Copper
copper.com
 67
0
11
2
11
Monday CRM
monday.com
 72
0
6
2
12
Airtable
airtable.com
 84
0
1
1
13
Less Annoying CRM
lessannoyingcrm.com
 64
0
1
1
14
Nimble
nimble.com
 70
0
1
1
15
Outreach
outreach.io
 81
0
1
1
16
SugarCRM
sugarcrm.com
 68
0
1
1
17
Act!
act.com
 67
0
0
0
18
Apptivo
apptivo.com
 55
0
0
0
19
Bitrix24
bitrix24.com
 69
0
0
0
20
Capsule
capsulecrm.com
 67
0
0
0
21
Creatio
creatio.com
 72
0
0
0
22
HighLevel
gohighlevel.com
 82
0
0
0
23
Insightly
insightly.com
 67
0
0
0
24
Keap
keap.com
 71
0
0
0
25
Kommo
kommo.com
 62
0
0
0
26
Maximizer
maximizer.com
 56
0
0
0
27
NetHunt CRM
nethunt.com
 60
0
0
0
28
noCRM
nocrm.io
 60
0
0
0
29
OnePageCRM
onepagecrm.com
 56
0
0
0
30
R
Really Simple Systems
reallysimplesystems.com
 49
0
0
0
31
Salesflare
salesflare.com
 67
0
0
0
32
Streak
streak.com
 75
0
0
0
33
Vtiger
vtiger.com
 65
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 263 shared CRM Software prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 263 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →