Overview Leaderboard Methodology
Industry Report

CRM Software

Customer relationship management platforms for sales pipelines, contact tracking, and revenue ops.

Brands tracked: 33
Brands analyzed: 33
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 263
Total responses: 1,330
Top Brand Overall?
HubSpot
95/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Salesforce
100

Highest score on the LBA metric in this industry.

Authority Leader?
HubSpot
100

Highest score on the Authority metric in this industry.

TOM Leader?
HubSpot
100

Highest score on the TOM metric in this industry.

HubSpot is the default answer in AI responses for CRM Software

HubSpot and Salesforce together dominate AI responses for CRM Software. Both brands consistently surface unprompted, with the model treating them as the default answers for most category queries. Brands outside the top two face a structural disadvantage: users are usually given these two before the model even considers alternatives.

Brand Leaderboard All 33 CRM Software brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
HubSpot
hubspot.com
 85
100
100
95
2
Salesforce
salesforce.com
 100
85
100
95
3
Zoho
zoho.com
 79
62
83
74
4
Pipedrive
pipedrive.com
 81
58
82
73
5
Microsoft
microsoft.com
 97
24
71
55
6
Freshworks
freshworks.com
 76
17
67
45
7
Monday CRM
monday.com
 72
7
47
31
8
Oracle
oracle.com
 84
8
30
30
9
Zendesk
zendesk.com
 81
8
23
27
10
Airtable
airtable.com
 84
8
8
20
11
HighLevel
gohighlevel.com
 82
8
8
20
12
Outreach
outreach.io
 81
8
8
20
13
Close
close.com
 76
8
8
19
14
Copper
copper.com
 67
7
11
19
15
Creatio
creatio.com
 72
7
7
18
16
Streak
streak.com
 75
8
8
18
17
Bitrix24
bitrix24.com
 69
7
7
17
18
Keap
keap.com
 71
7
7
17
19
Nimble
nimble.com
 70
7
7
17
20
SugarCRM
sugarcrm.com
 68
7
7
17
21
Act!
act.com
 67
7
7
16
22
Capsule
capsulecrm.com
 67
7
7
16
23
Insightly
insightly.com
 67
7
7
16
24
Less Annoying CRM
lessannoyingcrm.com
 64
6
6
16
25
Salesflare
salesflare.com
 67
7
7
16
26
Vtiger
vtiger.com
 65
7
7
16
27
Kommo
kommo.com
 62
6
6
15
28
NetHunt CRM
nethunt.com
 60
6
6
15
29
noCRM
nocrm.io
 60
6
6
15
30
Apptivo
apptivo.com
 55
5
5
14
31
Maximizer
maximizer.com
 56
6
6
14
32
OnePageCRM
onepagecrm.com
 56
6
6
14
33
R
Really Simple Systems
reallysimplesystems.com
 49
5
5
12

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 263 shared CRM Software prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 263 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →