Credit Unions
Member-owned financial cooperatives that provide consumer mortgages and home equity lending, often with competitive rates for their membership base.
Highest overall AI Visibility Score in this industry.
Navy Federal Credit Union leads the Credit Unions category in AI responses
Navy Federal Credit Union is the most consistently-surfaced brand when users ask AI assistants about Credit Unions, but not to the point of monopolising the conversation. PenFed Credit Union and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.
Brand Leaderboard All 33 Credit Unions brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Navy Federal Credit Union
navyfederal.org
|
81 | 66 | 100 | 81 |
| 2 |
 PenFed Credit Union
penfed.org
|
69 | 44 | 95 | 66 |
| 3 |
 Alliant Credit Union
alliantcreditunion.org
|
71 | 36 | 86 | 60 |
| 4 |
 BECU
becu.org
|
66 | 4 | 39 | 22 |
| 5 |
 First Tech Federal Credit Union
firsttechfed.com
|
64 | 2 | 30 | 15 |
| 6 |
 Digital Federal Credit Union
dcu.org
|
68 | 1 | 32 | 14 |
| 7 |
 Bethpage Federal Credit Union
bethpagefcu.com
|
57 | 1 | 39 | 13 |
| 8 |
 NASA Federal Credit Union
nasafcu.com
|
54 | 3 | 15 | 13 |
| 9 |
 Lake Michigan Credit Union
lmcu.org
|
55 | 0 | 24 | 7 |
| 10 |
 America First Credit Union
americafirst.com
|
57 | 0 | 13 | 2 |
| 11 |
 Randolph-Brooks Federal Credit Union
rbfcu.org
|
64 | 0 | 20 | 2 |
| 12 |
 SchoolsFirst Federal Credit Union
schoolsfirstfcu.org
|
61 | 0 | 11 | 2 |
| 13 |
 VyStar Credit Union
vystarcu.org
|
51 | 0 | 8 | 2 |
| 14 |
 Connexus Credit Union
connexuscu.org
|
48 | 0 | 2 | 1 |
| 15 |
 Consumers Credit Union
consumerscu.org
|
46 | 0 | 5 | 1 |
| 16 |
 Golden 1 Credit Union
golden1.com
|
60 | 0 | 4 | 1 |
| 17 |
 Logix Federal Credit Union
logixbanking.com
|
34 | 0 | 1 | 1 |
| 18 |
 Mountain America Credit Union
macu.com
|
56 | 0 | 1 | 1 |
| 19 |
 Patelco Credit Union
patelco.org
|
52 | 0 | 2 | 1 |
| 20 |
 San Diego County Credit Union
sdccu.com
|
57 | 0 | 1 | 1 |
| 21 |
 Service Credit Union
servicecu.org
|
45 | 0 | 1 | 1 |
| 22 |
 Suncoast Credit Union
suncoast.com
|
59 | 0 | 3 | 1 |
| 23 |
 Wells Fargo
wellsfargo.com
|
71 | 0 | 1 | 1 |
| 24 |
 Affinity Plus Federal Credit Union
affinityplus.org
|
52 | 0 | 0 | 0 |
| 25 |
 Andrews Federal Credit Union
andrewsfcu.org
|
47 | 0 | 0 | 0 |
| 26 |
 Chase Payment Solutions
chase.com
|
42 | 0 | 0 | 0 |
| 27 |
 Ent Credit Union
ent.com
|
61 | 0 | 0 | 0 |
| 28 |
 Redstone Federal Credit Union
redfcu.org
|
46 | 0 | 0 | 0 |
| 29 |
 Rocket Mortgage
rocketmortgage.com
|
79 | 0 | 0 | 0 |
| 30 |
 State Employees' Credit Union
ncsecu.org
|
63 | 0 | 0 | 0 |
| 31 |
 Teachers Federal Credit Union
teachersfcu.org
|
48 | 0 | 0 | 0 |
| 32 |
 UNIFY Financial Credit Union
unifyfcu.com
|
53 | 0 | 0 | 0 |
| 33 |
 University Federal Credit Union
ufcu.org
|
40 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 263 shared Credit Unions prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →