Credit Unions
Member-owned financial cooperatives that provide consumer mortgages and home equity lending, often with competitive rates for their membership base.
Highest overall AI Visibility Score in this industry.
Highest score on the Authority metric in this industry.
Navy Federal Credit Union leads the Credit Unions category in AI responses
Navy Federal Credit Union is the most consistently-surfaced brand when users ask AI assistants about Credit Unions, but not to the point of monopolising the conversation. PenFed Credit Union and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.
Brand Leaderboard All 33 Credit Unions brands ranked
Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Navy Federal Credit Union
navyfederal.org
|
81 | 66 | 100 | 81 |
| 2 |
 PenFed Credit Union
penfed.org
|
69 | 44 | 95 | 66 |
| 3 |
 Alliant Credit Union
alliantcreditunion.org
|
71 | 36 | 86 | 61 |
| 4 |
 BECU
becu.org
|
66 | 7 | 39 | 28 |
| 5 |
 Digital Federal Credit Union
dcu.org
|
68 | 7 | 32 | 27 |
| 6 |
 Bethpage Federal Credit Union
bethpagefcu.com
|
57 | 6 | 39 | 26 |
| 7 |
 First Tech Federal Credit Union
firsttechfed.com
|
64 | 6 | 30 | 25 |
| 8 |
 Randolph-Brooks Federal Credit Union
rbfcu.org
|
64 | 6 | 20 | 22 |
| 9 |
 Lake Michigan Credit Union
lmcu.org
|
55 | 6 | 24 | 21 |
| 10 |
 Rocket Mortgage
rocketmortgage.com
|
79 | 8 | 8 | 19 |
| 11 |
 America First Credit Union
americafirst.com
|
57 | 6 | 13 | 18 |
| 12 |
 NASA Federal Credit Union
nasafcu.com
|
54 | 5 | 15 | 18 |
| 13 |
 SchoolsFirst Federal Credit Union
schoolsfirstfcu.org
|
61 | 6 | 11 | 18 |
| 14 |
 Wells Fargo
wellsfargo.com
|
71 | 7 | 7 | 17 |
| 15 |
 State Employees' Credit Union
ncsecu.org
|
63 | 6 | 6 | 16 |
| 16 |
 Ent Credit Union
ent.com
|
61 | 6 | 6 | 15 |
| 17 |
 Golden 1 Credit Union
golden1.com
|
60 | 6 | 6 | 15 |
| 18 |
 Suncoast Credit Union
suncoast.com
|
59 | 6 | 6 | 15 |
| 19 |
 VyStar Credit Union
vystarcu.org
|
51 | 5 | 8 | 15 |
| 20 |
 Mountain America Credit Union
macu.com
|
56 | 6 | 6 | 14 |
| 21 |
 San Diego County Credit Union
sdccu.com
|
57 | 6 | 6 | 14 |
| 22 |
 Affinity Plus Federal Credit Union
affinityplus.org
|
52 | 5 | 5 | 13 |
| 23 |
 Patelco Credit Union
patelco.org
|
52 | 5 | 5 | 13 |
| 24 |
 UNIFY Financial Credit Union
unifyfcu.com
|
53 | 5 | 5 | 13 |
| 25 |
 Andrews Federal Credit Union
andrewsfcu.org
|
47 | 5 | 5 | 12 |
| 26 |
 Connexus Credit Union
connexuscu.org
|
48 | 5 | 5 | 12 |
| 27 |
 Consumers Credit Union
consumerscu.org
|
46 | 5 | 5 | 12 |
| 28 |
 Redstone Federal Credit Union
redfcu.org
|
46 | 5 | 5 | 12 |
| 29 |
 Service Credit Union
servicecu.org
|
45 | 5 | 5 | 12 |
| 30 |
 Teachers Federal Credit Union
teachersfcu.org
|
48 | 5 | 5 | 12 |
| 31 |
 Chase Payment Solutions
chase.com
|
42 | 4 | 4 | 11 |
| 32 |
 University Federal Credit Union
ufcu.org
|
40 | 4 | 4 | 10 |
| 33 |
 Logix Federal Credit Union
logixbanking.com
|
34 | 3 | 3 | 9 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 263 shared Credit Unions prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →