Overview Leaderboard Methodology
Industry Report

Craft Breweries

Independent breweries producing small-batch, flavor-forward beers across styles like IPAs, stouts, and saisons aimed at local and regional markets.

Brands tracked: 32
Brands analyzed: 32
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 257
Total responses: 1,295
Top Brand Overall?
Dogfish Head
47/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
New Belgium Brewing
93

Highest score on the LBA metric in this industry.

Authority Leader?
The Boston Beer Company
22

Highest score on the Authority metric in this industry.

TOM Leader?
The Boston Beer Company
52

Highest score on the TOM metric in this industry.

Craft Breweries is a highly fragmented category in AI responses

Even the top-ranked brand (Dogfish Head at 47/100) is mentioned inconsistently when users ask AI assistants about Craft Breweries. Only 2 brands in this category scored above 40. Categories often land here for two reasons: the space is dominated by local or niche players no single AI model has strong training on, or it's a services-heavy category (agencies, consultants) where AI assistants tend not to name specific brands regardless of reputation.

Brand Leaderboard All 32 Craft Breweries brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Dogfish Head
dogfish.com
 90
21
51
47
2
The Boston Beer Company
bostonbeer.com
 72
22
52
44
3
Stone Brewing
stonebrewing.com
 78
12
42
36
4
Deschutes Brewery
deschutesbrewery.com
 81
8
26
28
5
New Belgium Brewing
newbelgium.com
 93
9
17
26
6
The Alchemist
alchemistbeer.com
 75
7
25
26
7
Sierra Nevada Brewing Co.
sierranevada.com
 88
9
16
25
8
Founders Brewing Co.
foundersbrewing.com
 91
9
9
22
9
New Glarus Brewing Company
newglarusbrewing.com
 91
9
9
22
10
Allagash Brewing Company
allagash.com
 87
9
9
21
11
The Bruery
thebruery.com
 74
7
14
21
12
Bell's Brewery
bellsbeer.com
 82
8
8
20
13
Brooklyn Brewery
brooklynbrewery.com
 81
8
8
20
14
Brouwerij Duvel Moortgat
duvel.com
 85
8
8
20
15
Brouwerij Westvleteren
trappistwestvleteren.be
 83
8
8
20
16
Firestone Walker Brewing Company
firestonewalker.com
 85
8
8
20
17
Great Lakes Brewing Company
greatlakesbrewing.com
 82
8
8
20
18
Lagunitas Brewing Company
lagunitas.com
 82
8
8
20
19
Russian River Brewing Company
russianriverbrewing.com
 82
8
8
20
20
Anchor Brewing
anchorbrewing.com
 80
8
8
19
21
Creature Comforts Brewing Co.
creaturecomfortsbeer.com
 77
8
8
19
22
Jester King Brewery
jesterkingbrewery.com
 79
8
8
19
23
Mikkeller
mikkeller.com
 78
8
8
19
24
Oskar Blues Brewery
oskarblues.com
 78
8
8
19
25
Other Half Brewing
otherhalfbrewing.com
 80
8
8
19
26
Side Project Brewing
sideprojectbrewing.com
 79
8
8
19
27
Trillium Brewing Company
trilliumbrewing.com
 79
8
8
19
28
BrewDog
brewdog.com
 74
7
8
18
29
Brewery Ommegang
ommegang.com
 73
7
7
18
30
Goose Island Beer Co.
gooseisland.com
 75
7
7
18
31
Samuel Smith's
samuelsmithsbrewery.co.uk
 73
7
7
18
32
Tree House Brewing Company
treehousebrew.com
 75
8
8
18

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 257 shared Craft Breweries prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 257 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →