Overview Leaderboard Methodology
Industry Report

Core HR Systems

Enterprise and SMB HR systems of record that manage employee data, organizational structure, benefits enrollment, and HR workflows.

Brands tracked: 32
Brands analyzed: 32
Last updated: 2026-04-22
Model: OpenAI GPT-5
Prompts: 257
Total responses: 1,295
Top Brand Overall?
BambooHR
79/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Workday
81

Highest score on the LBA metric.

Authority Leader?
BambooHR
76

Highest score on the Authority metric.

TOM Leader?
BambooHR
89

Highest score on the TOM metric.

BambooHR leads the Core HR Systems category in AI responses

BambooHR is the most consistently-surfaced brand when users ask AI assistants about Core HR Systems, but not to the point of monopolising the conversation. Workday and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 32 Core HR Systems brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
BambooHR
bamboohr.com
 75
76
89
79
2
Workday
workday.com
 81
65
89
77
3
Rippling
rippling.com
 80
62
84
75
4
UKG
ukg.com
 73
33
79
57
5
ADP
adp.com
 78
29
71
55
6
Gusto
gusto.com
 73
26
46
44
7
SAP
sap.com
 74
25
46
44
8
SAP SuccessFactors
successfactors.com
 79
22
45
43
9
Oracle
oracle.com
 76
17
41
37
10
HiBob
hibob.com
 76
11
38
32
11
Dayforce
dayforce.com
 66
6
20
20
12
Zoho
zoho.com
 77
29
2
17
13
Personio
personio.com
 70
3
7
11
14
Deel
deel.com
 78
0
6
6
15
Factorial
factorialhr.com
 73
5
0
5
16
Paylocity
paylocity.com
 66
0
27
3
17
Namely
namely.com
 62
0
14
2
18
Paychex
paychex.com
 67
0
8
2
19
Paycom
paycom.com
 68
0
14
2
20
TriNet
trinet.com
 61
0
12
2
21
Zenefits
zenefits.com
 65
0
17
2
22
O
Oracle PeopleSoft
peoplesoft.com
 73
0
0
1
23
Sage HR
sage.hr
 58
1
0
1
24
Access PeopleHR
peoplehr.com
 53
0
0
0
25
Breathe
breathehr.com
 58
0
0
0
26
BrightHR
brighthr.com
 58
0
0
0
27
Cezanne HR
cezannehr.com
 55
0
0
0
28
CharlieHR
charliehr.com
 49
0
0
0
29
Employment Hero
employmenthero.com
 61
0
0
0
30
Humaans
humaans.io
 48
0
0
0
31
OrangeHRM
orangehrm.com
 67
0
0
0
32
Zelt
zelt.app
 26
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 257 shared Core HR Systems prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 257 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →