Overview Leaderboard Methodology
Industry Report

Cookware Sets

Brands that design and manufacture matched sets of pots and pans using materials like stainless steel, nonstick coatings, cast iron, or hard-anodized aluminum.

Brands tracked: 32
Brands analyzed: 32
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 257
Total responses: 1,295
Top Brand Overall?
All-Clad
82/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Le Creuset
95

Highest score on the LBA metric.

Authority Leader?
All-Clad
69

Highest score on the Authority metric.

TOM Leader?
All-Clad
95

Highest score on the TOM metric.

All-Clad leads the Cookware Sets category in AI responses

All-Clad is the most consistently-surfaced brand when users ask AI assistants about Cookware Sets, but not to the point of monopolising the conversation. Tramontina and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 32 Cookware Sets brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
All-Clad
all-clad.com
 85
69
95
82
2
Tramontina
tramontina.com
 75
46
75
63
3
Cuisinart
cuisinart.com
 74
38
81
61
4
T-fal
tfalusa.com
 78
49
58
61
5
Calphalon
calphalon.com
 78
23
81
52
6
Made In
madeincookware.com
 78
9
55
34
7
GreenPan
greenpan.us
 70
7
35
26
8
Caraway
carawayhome.com
 70
4
28
19
9
Lodge
lodgecastiron.com
 85
6
12
18
10
Le Creuset
lecreuset.com
 95
2
18
14
11
Anolon
anolon.com
 69
0
11
2
12
Demeyere
demeyere-online.com
 80
0
17
2
13
Farberware
farberwarecookware.com
 71
0
8
2
14
HexClad
hexclad.com
 80
0
4
2
15
Misen
misen.com
 70
0
15
2
16
Our Place
fromourplace.com
 73
0
5
2
17
Zwilling
zwilling.com
 82
0
5
2
18
Circulon
circulon.com
 79
0
2
1
19
OXO
oxo.com
 67
0
3
1
20
Staub
staub.com
 85
0
1
1
21
BergHOFF
berghoffworldwide.com
 54
0
0
0
22
Fissler
fissler.com
 76
0
0
0
23
Gotham Steel
gothamsteel.com
 57
0
0
0
24
Great Jones
greatjonesgoods.com
 60
0
0
0
25
Heritage Steel
heritagesteel.us
 56
0
0
0
26
Hestan
hestanculinary.com
 74
0
0
0
27
Mauviel
mauviel.com
 78
0
0
0
28
Rachael Ray
rachaelray.com
 65
0
0
0
29
S
Sardel
sardelkitchen.com
 43
0
0
0
30
Scanpan
scanpan.com
 78
0
0
0
31
S
Swiss Diamond
swissdiamond.com
 60
0
0
0
32
WMF
wmf.com
 71
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 257 shared Cookware Sets prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 257 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →