Overview Leaderboard Methodology
Industry Report

Cookware Sets

Brands that design and manufacture matched sets of pots and pans using materials like stainless steel, nonstick coatings, cast iron, or hard-anodized aluminum.

Brands tracked: 32
Brands analyzed: 32
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 257
Total responses: 1,295
Top Brand Overall?
All-Clad
82/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Le Creuset
95

Highest score on the LBA metric in this industry.

Authority Leader?
All-Clad
69

Highest score on the Authority metric in this industry.

TOM Leader?
All-Clad
95

Highest score on the TOM metric in this industry.

All-Clad leads the Cookware Sets category in AI responses

All-Clad is the most consistently-surfaced brand when users ask AI assistants about Cookware Sets, but not to the point of monopolising the conversation. Tramontina and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 32 Cookware Sets brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
All-Clad
all-clad.com
 85
69
95
82
2
Tramontina
tramontina.com
 75
46
75
64
3
Cuisinart
cuisinart.com
 74
38
81
62
4
T-fal
tfalusa.com
 78
49
58
61
5
Calphalon
calphalon.com
 78
23
81
53
6
Made In
madeincookware.com
 78
9
55
37
7
GreenPan
greenpan.us
 70
7
35
28
8
Le Creuset
lecreuset.com
 95
10
18
27
9
Caraway
carawayhome.com
 70
7
28
26
10
Demeyere
demeyere-online.com
 80
8
17
24
11
Lodge
lodgecastiron.com
 85
8
12
23
12
Misen
misen.com
 70
7
15
21
13
Staub
staub.com
 85
8
8
20
14
Zwilling
zwilling.com
 82
8
8
20
15
Anolon
anolon.com
 69
7
11
19
16
Circulon
circulon.com
 79
8
8
19
17
HexClad
hexclad.com
 80
8
8
19
18
Mauviel
mauviel.com
 78
8
8
19
19
Scanpan
scanpan.com
 78
8
8
19
20
Farberware
farberwarecookware.com
 71
7
8
18
21
Fissler
fissler.com
 76
8
8
18
22
Hestan
hestanculinary.com
 74
7
7
18
23
Our Place
fromourplace.com
 73
7
7
18
24
OXO
oxo.com
 67
7
7
17
25
WMF
wmf.com
 71
7
7
17
26
Rachael Ray
rachaelray.com
 65
6
6
16
27
Great Jones
greatjonesgoods.com
 60
6
6
15
28
Swiss Diamond
swissdiamond.com
 60
6
6
15
29
BergHOFF
berghoffworldwide.com
 54
5
5
14
30
Gotham Steel
gothamsteel.com
 57
6
6
14
31
Heritage Steel
heritagesteel.us
 56
6
6
14
32
S
Sardel
sardelkitchen.com
 43
4
4
11

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 257 shared Cookware Sets prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 257 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →