Cookies & Biscuit Brands
Sweet baked snack products in a variety of textures and flavors, packaged for retail sale as individual cookies or multi-cookie packs.
Pepperidge Farm leads the Cookies & Biscuit Brands category in AI responses
Pepperidge Farm is the most consistently-surfaced brand when users ask AI assistants about Cookies & Biscuit Brands, but not to the point of monopolising the conversation. Chips Ahoy! and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.
Brand Leaderboard All 39 Cookies & Biscuit Brands brands ranked
Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Pepperidge Farm
pepperidgefarm.com
|
77 | 60 | 91 | 75 |
| 2 |
 Chips Ahoy!
chipsahoy.com
|
70 | 34 | 77 | 57 |
| 3 |
 Oreo
oreo.com
|
86 | 25 | 75 | 55 |
| 4 |
 Mrs. Fields
mrsfields.com
|
69 | 28 | 66 | 51 |
| 5 |
 Nabisco
nabisco.com
|
73 | 18 | 56 | 42 |
| 6 |
 Keebler
keebler.com
|
63 | 11 | 52 | 33 |
| 7 |
 Walkers
walkers.co.uk
|
66 | 7 | 73 | 32 |
| 8 |
 Biscoff
biscoff.com
|
81 | 5 | 51 | 27 |
| 9 |
L
Lofthouse
lofthousecookies.com
|
64 | 9 | 28 | 26 |
| 10 |
 Levain Bakery
levainbakery.com
|
80 | 8 | 14 | 21 |
| 11 |
F
Famous Amos
famousamos.com
|
74 | 2 | 17 | 13 |
| 12 |
 Otis Spunkmeyer
otisspunkmeyer.com
|
69 | 3 | 14 | 13 |
| 13 |
T
Tate's Bake Shop
tatesbakeshop.com
|
82 | 6 | 4 | 12 |
| 14 |
 Walkers Shortbread
walkersshortbread.com
|
77 | 1 | 17 | 12 |
| 15 |
 Lotus Biscoff
lotusbiscoff.com
|
79 | 0 | 31 | 3 |
| 16 |
 Bahlsen
bahlsen.com
|
75 | 0 | 6 | 2 |
| 17 |
 Lenny & Larry’s
lennylarry.com
|
77 | 0 | 11 | 2 |
| 18 |
 Nutter Butter
nutterbutter.com
|
71 | 0 | 6 | 2 |
| 19 |
 belVita
belvita.com
|
72 | 0 | 0 | 1 |
| 20 |
 David’s Cookies
davidscookies.com
|
59 | 0 | 3 | 1 |
| 21 |
 LU
lu.fr
|
70 | 0 | 3 | 1 |
| 22 |
T
Tim Tam
timtam.com.au
|
73 | 0 | 3 | 1 |
| 23 |
 Voortman
voortman.com
|
66 | 1 | 0 | 1 |
| 24 |
 Arnott's
arnotts.com
|
80 | 0 | 0 | 0 |
| 25 |
 Bisk Farm
biskfarm.com
|
53 | 0 | 0 | 0 |
| 26 |
 Border Biscuits
border.co.uk
|
64 | 0 | 0 | 0 |
| 27 |
 Britannia
britannia.co.in
|
75 | 0 | 0 | 0 |
| 28 |
 Chipsmore!
chipsmore.com
|
54 | 0 | 0 | 0 |
| 29 |
 Equate
walmart.com
|
30 | 0 | 0 | 0 |
| 30 |
F
Farmhouse Biscuits
farmhousebiscuits.co.uk
|
47 | 0 | 0 | 0 |
| 31 |
 Fox's
foxs-biscuits.co.uk
|
65 | 0 | 0 | 0 |
| 32 |
 Gullón
galletasgullon.com
|
64 | 0 | 0 | 0 |
| 33 |
 Julie's
julies.com.my
|
54 | 0 | 0 | 0 |
| 34 |
 Maliban
malibanbiscuit.com
|
56 | 0 | 0 | 0 |
| 35 |
M
Maryland Cookies
marylandcookies.com
|
62 | 0 | 0 | 0 |
| 36 |
 McVitie's
mcvities.co.uk
|
69 | 0 | 0 | 0 |
| 37 |
 Munchee
muncheelk.com
|
50 | 0 | 0 | 0 |
| 38 |
 Parle-G
parleproducts.com
|
84 | 0 | 0 | 0 |
| 39 |
 Priyagold
priyagold.com
|
50 | 0 | 0 | 0 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 299 shared Cookies & Biscuit Brands prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
(LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →