Cookies & Biscuit Brands
Sweet baked snack products in a variety of textures and flavors, packaged for retail sale as individual cookies or multi-cookie packs.
Pepperidge Farm leads the Cookies & Biscuit Brands category in AI responses
Pepperidge Farm is the most consistently-surfaced brand when users ask AI assistants about Cookies & Biscuit Brands, but not to the point of monopolising the conversation. Chips Ahoy! and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.
Brand Leaderboard All 39 Cookies & Biscuit Brands brands ranked
Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.
| # | Brand | LBA | Authority | TOM | Overall |
|---|---|---|---|---|---|
| 1 |
 Pepperidge Farm
pepperidgefarm.com
|
77 | 60 | 91 | 75 |
| 2 |
 Chips Ahoy!
chipsahoy.com
|
70 | 34 | 77 | 57 |
| 3 |
 Oreo
oreo.com
|
86 | 25 | 75 | 56 |
| 4 |
 Mrs. Fields
mrsfields.com
|
69 | 28 | 66 | 51 |
| 5 |
 Nabisco
nabisco.com
|
73 | 18 | 56 | 43 |
| 6 |
 Biscoff
biscoff.com
|
81 | 8 | 51 | 35 |
| 7 |
 Walkers
walkers.co.uk
|
66 | 7 | 73 | 35 |
| 8 |
 Keebler
keebler.com
|
63 | 11 | 52 | 34 |
| 9 |
 Lotus Biscoff
lotusbiscoff.com
|
79 | 8 | 31 | 29 |
| 10 |
L
Lofthouse
lofthousecookies.com
|
64 | 9 | 28 | 27 |
| 11 |
F
Famous Amos
famousamos.com
|
74 | 7 | 17 | 23 |
| 12 |
 Levain Bakery
levainbakery.com
|
80 | 8 | 14 | 23 |
| 13 |
 Walkers Shortbread
walkersshortbread.com
|
77 | 8 | 17 | 23 |
| 14 |
 Lenny & Larry’s
lennylarry.com
|
77 | 8 | 11 | 21 |
| 15 |
 Otis Spunkmeyer
otisspunkmeyer.com
|
69 | 7 | 14 | 20 |
| 16 |
 Parle-G
parleproducts.com
|
84 | 8 | 8 | 20 |
| 17 |
 Tate's Bake Shop
tatesbakeshop.com
|
82 | 8 | 8 | 20 |
| 18 |
 Arnott's
arnotts.com
|
80 | 8 | 8 | 19 |
| 19 |
 Bahlsen
bahlsen.com
|
75 | 7 | 7 | 18 |
| 20 |
 belVita
belvita.com
|
72 | 7 | 7 | 18 |
| 21 |
 Britannia
britannia.co.in
|
75 | 8 | 8 | 18 |
| 22 |
T
Tim Tam
timtam.com.au
|
73 | 7 | 7 | 18 |
| 23 |
 LU
lu.fr
|
70 | 7 | 7 | 17 |
| 24 |
 McVitie's
mcvities.co.uk
|
69 | 7 | 7 | 17 |
| 25 |
 Nutter Butter
nutterbutter.com
|
71 | 7 | 7 | 17 |
| 26 |
 Border Biscuits
border.co.uk
|
64 | 6 | 6 | 16 |
| 27 |
 Fox's
foxs-biscuits.co.uk
|
65 | 6 | 6 | 16 |
| 28 |
 Gullón
galletasgullon.com
|
64 | 6 | 6 | 16 |
| 29 |
 Voortman
voortman.com
|
66 | 7 | 7 | 16 |
| 30 |
 David’s Cookies
davidscookies.com
|
59 | 6 | 6 | 15 |
| 31 |
 Maryland Cookies
marylandcookies.com
|
62 | 6 | 6 | 15 |
| 32 |
 Chipsmore!
chipsmore.com
|
54 | 5 | 5 | 14 |
| 33 |
 Maliban
malibanbiscuit.com
|
56 | 6 | 6 | 14 |
| 34 |
 Bisk Farm
biskfarm.com
|
53 | 5 | 5 | 13 |
| 35 |
 Julie's
julies.com.my
|
54 | 5 | 5 | 13 |
| 36 |
 Munchee
muncheelk.com
|
50 | 5 | 5 | 13 |
| 37 |
 Priyagold
priyagold.com
|
50 | 5 | 5 | 13 |
| 38 |
F
Farmhouse Biscuits
farmhousebiscuits.co.uk
|
47 | 5 | 5 | 12 |
| 39 |
 Equate
walmart.com
|
30 | 3 | 3 | 8 |
How is this calculated? Methodology
Every brand in this leaderboard is scored against the same set of 299 shared Cookies & Biscuit Brands prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.
Overall AI Visibility Score
composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
Latent Brand Association (LBA)
quality × meta × stability × share × recognition × 100. Read the full LBA methodology →