Overview Leaderboard Methodology
Industry Report

Consumer Laptops

Portable personal computers sold to general consumers, focused on everyday use, multimedia, and balanced performance.

Brands tracked: 30
Brands analyzed: 30
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 245
Total responses: 1,225
Top Brand Overall?
Lenovo
72/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Apple
100

Highest score on the LBA metric.

Authority Leader?
Lenovo
49

Highest score on the Authority metric.

TOM Leader?
Dell
95

Highest score on the TOM metric.

Lenovo leads the Consumer Laptops category in AI responses

Lenovo is the most consistently-surfaced brand when users ask AI assistants about Consumer Laptops, but not to the point of monopolising the conversation. Apple and a handful of others appear regularly, giving users a reasonable set of alternatives to compare. The top of this leaderboard is where most of the AI-driven traffic will go.

Brand Leaderboard All 30 Consumer Laptops brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
Lenovo
lenovo.com
 88
49
85
72
2
Apple
apple.com
 100
37
89
69
3
Dell
dell.com
 84
38
95
67
4
HP
hp.com
 84
28
65
53
5
Microsoft
microsoft.com
 100
6
43
30
6
ROG
asus.com
 87
0
6
2
7
Framework
frame.work
 77
0
1
1
8
LG
lg.com
 85
0
1
1
9
MSI
msi.com
 73
0
0
1
10
Predator
acer.com
 72
0
1
1
11
Razer
razer.com
 82
0
1
1
12
Samsung
samsung.com
 85
0
2
1
13
Alienware
alienware.com
 79
0
0
0
14
AORUS
aorus.com
 73
0
0
0
15
Avita
avita.com
 39
0
0
0
16
Chuwi
chuwi.com
 49
0
0
0
17
C
Clevo
clevo.com.tw
 48
0
0
0
18
Dynabook
dynabook.com
 59
0
0
0
19
Eurocom
eurocom.com
 47
0
0
0
20
Fujitsu
fujitsu.com
 62
0
0
0
21
Gigabyte
gigabyte.com
 67
0
0
0
22
HONOR
honor.com
 63
0
0
0
23
Huawei
huawei.com
 69
0
0
0
24
Infinix
infinixmobility.com
 52
0
0
0
25
Medion
medion.com
 60
0
0
0
26
Packard Bell
packardbell.com
 46
0
0
0
27
Prestigio
prestigio.com
 19
0
0
0
28
Tecno
tecno-mobile.com
 45
0
0
0
29
VAIO
vaio.com
 70
0
0
0
30
Xiaomi
xiaomi.com
 72
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 245 shared Consumer Laptops prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 245 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →