Overview Leaderboard Methodology
Industry Report

College Admissions & Test Prep

Services focused on SAT/ACT/guidance, college application advising, and subject-specific tutoring to prepare students for higher-education entry.

Brands tracked: 36
Brands analyzed: 36
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 281
Total responses: 1,435
Top Brand Overall?
IvyWise
46/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Kaplan
87

Highest score on the LBA metric.

Authority Leader?
IvyWise
30

Highest score on the Authority metric.

TOM Leader?
PrepScholar
55

Highest score on the TOM metric.

College Admissions & Test Prep is a highly fragmented category in AI responses

Even the top-ranked brand (IvyWise at 46/100) is mentioned inconsistently when users ask AI assistants about College Admissions & Test Prep. Only 1 brand in this category scored above 40. Categories often land here for two reasons: the space is dominated by local or niche players no single AI model has strong training on, or it's a services-heavy category (agencies, consultants) where AI assistants tend not to name specific brands regardless of reputation.

Brand Leaderboard All 36 College Admissions & Test Prep brands ranked

Ranked by overall AI Visibility Score (geometric mean of LBA, Authority, and TOM). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
IvyWise
ivywise.com
 61
30
53
46
2
PrepScholar
prepscholar.com
 68
15
55
38
3
Kaplan
kaptest.com
 87
12
51
37
4
Khan Academy
khanacademy.org
 85
14
35
34
5
Crimson Education
crimsoneducation.org
 70
6
48
26
6
CollegeVine
collegevine.com
 77
5
33
24
7
The Princeton Review
princetonreview.com
 79
4
42
23
8
Collegewise
collegewise.com
 54
10
13
19
9
Top Tier Admissions
toptieradmissions.com
 47
5
24
18
10
College Essay Guy
collegeessayguy.com
 75
3
15
15
11
Varsity Tutors
varsitytutors.com
 72
2
19
14
12
UWorld
uworld.com
 70
1
26
13
13
Accepted
accepted.com
 18
2
44
11
14
College Board
collegeboard.org
 73
2
10
10
15
NACAC
nacacnet.org
 57
12
1
10
16
Command Education
commandeducation.com
 31
1
40
9
17
InGenius Prep
ingeniusprep.com
 58
1
18
9
18
Wyzant
wyzant.com
 63
3
5
9
19
Compass Education Group
compassprep.com
 50
2
2
5
20
Magoosh
magoosh.com
 75
0
24
3
21
C2 Education
c2educate.com
 57
0
6
2
22
Ivy Coach
ivycoach.com
 42
0
9
2
23
Admissionado
admissionado.com
 35
0
1
1
24
Applerouth
applerouth.com
 38
0
0
1
25
ArborBridge
arborbridge.com
 58
0
0
1
26
Huntington Learning Center
huntingtonhelps.com
 74
0
1
1
27
Sylvan Learning
sylvanlearning.com
 68
0
3
1
28
Academic Approach
academicapproach.com
 26
0
0
0
29
Elite Educational Institute
eliteprep.com
 34
0
0
0
30
Inspira Futures
inspirafutures.com
 0
0
5
0
31
KD College Prep
kdcollegeprep.com
 34
0
0
0
32
Manhattan Review
manhattanreview.com
 52
0
0
0
33
Method Learning
methodlearning.com
 9
0
0
0
34
Revolution Prep
revolutionprep.com
 52
0
0
0
35
StudyPoint
studypoint.com
 36
0
0
0
36
TestMasters
testmasters.com
 42
0
0
0

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 281 shared College Admissions & Test Prep prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Geometric mean of LBA, Authority and TOM: (LBA × Authority × TOM)^(1/3). Geometric mean is used so that any single weak metric pulls the overall score down, rather than being masked by strength elsewhere.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 281 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →