Overview Leaderboard Methodology
Industry Report

College Admissions & Test Prep

Services focused on SAT/ACT/guidance, college application advising, and subject-specific tutoring to prepare students for higher-education entry.

Brands tracked: 36
Brands analyzed: 36
Last updated: 2026-04-23
Model: OpenAI GPT-5
Prompts: 281
Total responses: 1,435
Top Brand Overall?
IvyWise
46/100

Highest overall AI Visibility Score in this industry.

LBA Leader?
Kaplan
87

Highest score on the LBA metric in this industry.

Authority Leader?
IvyWise
30

Highest score on the Authority metric in this industry.

TOM Leader?
PrepScholar
55

Highest score on the TOM metric in this industry.

College Admissions & Test Prep is a highly fragmented category in AI responses

Even the top-ranked brand (IvyWise at 46/100) is mentioned inconsistently when users ask AI assistants about College Admissions & Test Prep. Only 1 brand in this category scored above 40. Categories often land here for two reasons: the space is dominated by local or niche players no single AI model has strong training on, or it's a services-heavy category (agencies, consultants) where AI assistants tend not to name specific brands regardless of reputation.

Brand Leaderboard All 36 College Admissions & Test Prep brands ranked

Ranked by overall AI Visibility Score (smoothed geometric mean of LBA, Authority, and TOM with an LBA-based floor on Authority and TOM, see methodology). Click any brand for the full report.

# Brand LBA Authority TOM Overall
1
IvyWise
ivywise.com
 61
30
53
46
2
Kaplan
kaptest.com
 87
12
51
39
3
PrepScholar
prepscholar.com
 68
15
55
39
4
Khan Academy
khanacademy.org
 85
14
35
36
5
The Princeton Review
princetonreview.com
 79
8
42
32
6
Crimson Education
crimsoneducation.org
 70
7
48
31
7
CollegeVine
collegevine.com
 77
8
33
29
8
Magoosh
magoosh.com
 75
8
24
26
9
UWorld
uworld.com
 70
7
26
25
10
Varsity Tutors
varsitytutors.com
 72
7
19
23
11
College Essay Guy
collegeessayguy.com
 75
7
15
22
12
Collegewise
collegewise.com
 54
10
13
20
13
InGenius Prep
ingeniusprep.com
 58
6
18
20
14
Top Tier Admissions
toptieradmissions.com
 47
5
24
20
15
College Board
collegeboard.org
 73
7
10
19
16
Command Education
commandeducation.com
 31
3
40
19
17
Huntington Learning Center
huntingtonhelps.com
 74
7
7
18
18
NACAC
nacacnet.org
 57
12
6
17
19
Sylvan Learning
sylvanlearning.com
 68
7
7
17
20
Wyzant
wyzant.com
 63
6
6
16
21
Accepted
accepted.com
 18
2
44
15
22
ArborBridge
arborbridge.com
 58
6
6
14
23
C2 Education
c2educate.com
 57
6
6
14
24
Compass Education Group
compassprep.com
 50
5
5
13
25
Ivy Coach
ivycoach.com
 42
4
9
13
26
Manhattan Review
manhattanreview.com
 52
5
5
13
27
Revolution Prep
revolutionprep.com
 52
5
5
13
28
TestMasters
testmasters.com
 42
4
4
11
29
Applerouth
applerouth.com
 38
4
4
10
30
Admissionado
admissionado.com
 35
4
4
9
31
Elite Educational Institute
eliteprep.com
 34
3
3
9
32
KD College Prep
kdcollegeprep.com
 34
3
3
9
33
StudyPoint
studypoint.com
 36
4
4
9
34
Academic Approach
academicapproach.com
 26
3
3
7
35
Method Learning
methodlearning.com
 9
1
1
3
36
Inspira Futures
inspirafutures.com
 0
0
5
1

How is this calculated? Methodology

Every brand in this leaderboard is scored against the same set of 281 shared College Admissions & Test Prep prompts. The same prompts, same model, same iterations. So differences in scores reflect actual differences in AI visibility, not differences in measurement.

Overall AI Visibility Score
Smoothed geometric mean of LBA, Authority and TOM. Authority and TOM are floored at LBA × 0.1 before the geometric mean (the same floor used in the per-metric cards above, so brand cards and the composite tell the same story). Formula: composite = ((LBA + 5)(Authority + 5)(TOM + 5))^(1/3) - 5. The floor keeps brands the model clearly recognises but doesn't yet recommend from collapsing to zero, while a single genuinely weak metric still pulls the composite down. Full methodology.
Shared industry prompts
For Authority and TOM, all brands in the industry are scored against the same 281 category prompts (e.g. "best SEO tools for agencies"). This makes brand-to-brand comparisons valid - everyone faces identical inputs. LBA prompts are per-brand because they ask brand-specific questions.
Latent Brand Association (LBA)
5 brand probes + 1 control prompt, each run 5 times in recall mode (no web search). LBA = quality × meta × stability × share × recognition × 100. Read the full LBA methodology →
LLM Authority
50 organic category prompts (discovery, comparison, problem and transactional intents), each run once in recall mode and once in retrieval mode. Score = frequency × log-decayed prominence × intent weight, then 50/50 averaged across the two modes. Read the full Authority methodology →
Top of Mind (TOM)
15 high-volume discovery prompts (sourced from Keywords Everywhere search-volume data), each run 5 times in pure recall mode (no web). Score = frequency × (0.5 + 0.5 × log-prominence), volume-weighted. Read the full TOM methodology →